Product schema unlocks rich product listings in Google Search, showing price, availability, and star ratings directly in the SERP. For Wix eCommerce stores, this can dramatically increase organic click-through rates from product-specific searches.
What Product Rich Results Look Like
Product rich results show your product name, price, star rating, and availability status directly in Google Search and can appear in Google Shopping. They look significantly more attractive than a plain blue link and provide crucial purchase-decision information at a glance.
Full Product Schema Template
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Complete Wix SEO Course",
"image": "https://yoursite.com/course-image.jpg",
"description": "A step-by-step course teaching Wix SEO from beginner to pro.",
"sku": "WIX-SEO-2026",
"brand": {
"@type": "Brand",
"name": "Wix SEO Expert UK"
},
"offers": {
"@type": "Offer",
"url": "https://yoursite.com/courses/wix-seo-course",
"priceCurrency": "GBP",
"price": "199.00",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "127"
}
}Adding Product schema to Wix store pages
- 1For each product page, create a customised Product schema JSON-LD
- 2Include accurate price, currency, and availability status
- 3If you have genuine customer reviews on the page, add aggregateRating
- 4Add via Wix Settings > Custom Code, selecting the specific product page
- 5Validate with Rich Results Test, check for errors and warnings
- 6Monitor in GSC Enhancements > Products for indexing status
Keep Prices Accurate
Product schema prices must match the actual price on the page. Google crawls your pages periodically and will suppress product rich results if it detects mismatches between the schema price and the visible price.
Complete How-To Guide: Adding Product Schema to Wix Store Products
Product schema unlocks rich product listings showing price, availability, and ratings directly in Google Search. Follow these steps to ensure every product page on your Wix store has valid Product schema.
Follow these steps to add Product schema to your Wix store
- 1Check what schema Wix Stores adds automatically by running a product page through Rich Results Test
- 2Identify missing required properties: name, image, description, sku, offers (price, availability, priceCurrency)
- 3If Wix auto-generates complete Product schema focus on filling every product field in the Wix editor completely
- 4If properties are missing create supplementary JSON-LD with the missing fields
- 5For each product ensure offers includes price, priceCurrency (e.g. GBP or USD), availability (InStock, OutOfStock, PreOrder), and url
- 6Add brand property if applicable
- 7Add aggregateRating if you have genuine product reviews with ratings
- 8For product variants ensure each variant has its own offers entry
- 9Validate every product page at search.google.com/test/rich-results
- 10Add supplementary schema via Wix Custom Code if needed
- 11Monitor GSC Shopping tab and Enhancements for Product detection
- 12Update schema when prices, availability, or reviews change
Final Checkpoint
Every product page should show valid Product schema in Rich Results Test with price, availability, and at least name, image, and description. Check GSC Merchant reports if applicable.
