Breadcrumb rich results replace the ugly URL in your Google listing with a clean, readable path like "Home > Services > Local SEO". They make your listing look more professional, help users understand your site structure, and can marginally improve click-through rates.
What Breadcrumb Rich Results Look Like
Instead of seeing "wixseo.co.uk/local-seo-services" in Google results, users see "Home > Services > Local SEO". This is cleaner and more informative. Google shows breadcrumbs when it finds valid BreadcrumbList schema on a page, or when it can detect a clear site hierarchy.
Adding BreadcrumbList Schema to Wix
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://yoursite.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://yoursite.com/services"
},
{
"@type": "ListItem",
"position": 3,
"name": "Local SEO",
"item": "https://yoursite.com/local-seo"
}
]
}How to implement BreadcrumbList schema on Wix
- 1Copy the JSON-LD template above and customise the name and item values for your page
- 2In Wix, go to Settings > Custom Code
- 3Click "+ Add Custom Code"
- 4Paste your BreadcrumbList JSON-LD code
- 5Set "Add Code to Pages" to "Specific pages" and select the page you are adding it to
- 6Set "Place Code in" to "Head"
- 7Save and publish
- 8Validate at search.google.com/test/rich-results
Page-Specific Code
Each page will have a different breadcrumb path, so you need to add individual BreadcrumbList schema to each page separately via Wix Custom Code. For a 10-page site, this takes about 20 minutes total and can be well worth the effort.
Complete How-To Guide: Adding Breadcrumb Navigation and Schema to Your Wix Site
This guide walks you through planning your site hierarchy, adding visible breadcrumb navigation, and implementing BreadcrumbList schema to get breadcrumb rich results in Google.
Follow these steps to add breadcrumb navigation and schema to your Wix site
- 1Map out your complete site hierarchy on paper or in a spreadsheet showing the path from homepage to every page (e.g. Home > Services > SEO Audit)
- 2In the Wix editor add visible breadcrumb navigation near the top of each page below the header using text elements with links
- 3Format breadcrumbs as: Home > Category > Current Page with each preceding level being a clickable link
- 4Create the BreadcrumbList JSON-LD code starting with @context https://schema.org and @type BreadcrumbList
- 5Add an itemListElement array where each level is a ListItem with @type ListItem, position (starting from 1), name (display text), and item (the full URL)
- 6The final breadcrumb (current page) should include position and name but the item URL is optional
- 7Validate the JSON-LD at search.google.com/test/rich-results before adding to Wix
- 8In Wix Dashboard go to Settings > Custom Code and add the breadcrumb schema to each page individually since the breadcrumb path differs per page
- 9Set placement to Head and apply to the specific page
- 10Publish and verify each page passes the Rich Results Test with valid BreadcrumbList
- 11Ensure visible breadcrumb text matches the schema exactly
- 12Monitor GSC for breadcrumb rich results appearing in search and update schema whenever you change page URLs or restructure your site
Final Checkpoint
Every page should have visible breadcrumb navigation that matches the BreadcrumbList schema. Rich Results Test should show valid BreadcrumbList on every implemented page with zero errors.
Essential Resources
Google Rich Results Test
Test and validate structured data markup on your Wix pages
Schema.org
Official structured data vocabulary reference
Schema Markup Generator
Generate JSON-LD structured data code for any schema type without manual coding
Wix Custom Code
How to add custom code including JSON-LD schema markup to your Wix site
Screaming Frog SEO Spider
Crawl up to 500 URLs free to find broken links, orphan pages, and technical SEO issues
