The Complete Wix SEO Course 2026

Course Diplomas

• Michael Andrews Wix On-Page SEO Certification - Wix SEO Course Instructor Credential
• Michael Andrews Wix Technical SEO Certification - Wix SEO Course Instructor Credential
• Michael Andrews Wix Local SEO Certification - Wix SEO Course Instructor Credential
• Michael Andrews Wix Keyword Research Certification - Wix SEO Course Instructor Credential
• Michael Andrews Wix Google Analytics 4 Certification - Wix SEO Course Instructor Credential
• Michael Andrews Wix Third-Party SEO Tools Certification - Wix SEO Course Instructor Credential

What You Will Learn

• Rank your Wix website on Page 1 of Google for competitive keywords
• Dominate local search and win customers in your town or city
• Fix technical SEO issues that are silently blocking your rankings
• Identify the exact keywords your ideal customers are searching for
• Write content that ranks, converts and builds long-term authority
• Build high-quality backlinks without risking a Google penalty
• Read Google Analytics and Search Console like an expert
• Track, measure and prove your SEO results in real terms
• Future-proof your SEO against algorithm updates
• Optimise for AI Overviews, SGE and the next generation of search
• Rank your Wix Store products in Google Shopping and organic search
• Use Wix Studio and Velo for advanced dynamic SEO at scale
• Confidently audit any Wix site and create an action plan
• Turn your SEO knowledge into freelance income or career growth
• Optimise for Generative Engine Optimisation (GEO) and AI-driven search platforms
• Configure every Wix SEO setting correctly from day one and avoid costly mistakes

Who Is This Course For?

Beginner: You have a Wix website and want more visitors, but have no idea where to start with SEO. These modules are explained in plain English with zero assumed knowledge. You will learn how search works, set up your Wix site properly, find the right keywords, optimise every page, and get your business visible on Google Maps.. Business owners new to SEO, Wix users frustrated by low traffic, Anyone who tried SEO but got confused, New freelancers building their first skills. Intermediate: You know the basics but are not seeing results. These modules take you deeper into backlink analysis, schema markup, featured snippets, SEO tools, Google Search Console, GA4, conversion optimisation, video SEO, voice search, mobile-first signals, and international SEO.. DIY SEOs hitting a plateau, Marketing managers wanting more depth, Wix designers adding SEO services, Store owners ready to scale traffic. Advanced & Professional: You know SEO well, but Wix has platform-specific nuances that trip up even experienced practitioners. Master user intent psychology, advanced analytics, Wix Velo automation, competitor benchmarking, content repurposing, AI search agents, headless SEO, and niche industry strategies.. SEO consultants working with Wix clients, Agency staff handling Wix accounts, Developers using Wix Studio & Velo, Professionals targeting niche industries

Student Feedback

• Sarah T.: Within 3 months of completing this course my organic traffic increased by 340%. The structured data module alone was worth 10x the investment. Michael explains things in a way that actually makes sense. No jargon, just clear actionable steps.: Module 6 – Technical SEO
• James H.: I have done a lot of SEO courses over the years and this is the only one that covers Wix properly. Every other course treats Wix like an afterthought. This goes deep into exactly how the platform works and how to get the most out of it.: Module 2 – Wix SEO Setup
• Emma R.: I was completely lost with keyword research before this course. The module broke it down step by step and I now have a process I actually use every week. My pages are ranking for terms I never thought I could compete for.: Module 3 – Keyword Research
• David L.: The local SEO module transformed my business. I went from not appearing in Google Maps at all to being in the top 3 for my main service terms within six weeks. Absolutely outstanding content.: Module 8 – Local SEO
• Natalie W.: I run a Wix ecommerce store and the ecommerce SEO module covered things I had never even thought about: product schema, faceted navigation, canonical tags on filtered pages. My organic sales have gone up significantly since applying everything.: Module 15 – eCommerce SEO
• Tom B.: Genuinely the most comprehensive course I have ever taken on any subject. The depth is incredible but it never feels overwhelming because Michael builds everything logically. I work through a module each week and every single one has something actionable in it.
• Priya S.: The Google Analytics 4 and Search Console modules were exactly what I needed. I had the tools but had no idea how to read them properly. Now I can actually see what is working and make decisions based on real data.: Module 13 – Analytics & Reporting
• Chris M.: I hired an SEO agency before finding this course. They charged me a fortune and delivered almost nothing. Six months into this course I am doing everything myself, my rankings are better than they ever were, and I understand exactly what I am doing and why.
• Rachel F.: The AI and future of search module is something I have not seen covered anywhere else at this depth. With everything changing so fast it is reassuring to have a course that is actually up to date. Michael clearly keeps on top of the industry.: Module 22 – AI & Future of SEO
• Mark D.: I am a web designer and I recommend this course to every Wix client I have. It gives them the knowledge to maintain their own SEO properly once I have done the initial setup. The link building module in particular is brilliant: practical and honest about what actually works.: Module 9 – Link Building
• Lisa K.: I bought this course not knowing much about SEO at all. The foundations module eased me in perfectly and by module 4 I was already making changes to my site that I could see making a difference. The course is exactly the right pace.: Module 1 – SEO Foundations
• Oliver P.: The on-page SEO module is the most thorough treatment of the subject I have come across. It covers everything from title tags and meta descriptions all the way through to content depth, internal linking strategy, and E-E-A-T signals. Changed how I approach every page I write.: Module 4 – On-Page SEO
• Sophie N.: I run a small Wix bookings business and the bookings SEO module was a revelation. There are so many specific things about how Wix Bookings works that affect your visibility in search that I had no idea about. Booked solid since applying the lessons.: Module 16 – Bookings SEO
• Ben A.: The content strategy module changed how I think about my whole site architecture. I now plan content clusters and internal linking properly rather than just writing whatever I feel like. The difference in rankings has been noticeable and consistent.: Module 5 – Content Strategy
• Karen T.: Michael is clearly a genuine expert with real client experience behind every lesson. You can tell the difference immediately between someone who actually does this work and someone who has just read about it. Every tip in this course comes from real-world testing.
• Daniel C.: The Wix Studio and Velo module opened up a whole new level of what I can do with the platform. I am now implementing custom structured data and dynamic SEO fields that I could not have done before. Well worth the investment just for this module alone.: Module 18 – Wix Studio & Velo
• Hannah G.: I have referred four colleagues to this course and every one of them has come back to thank me. The CRO module was a bonus I was not expecting. Converting more of the traffic you already have is just as important as getting more traffic and it is brilliant to see it covered here.: Module 19 – CRO
• Ryan S.: The technical SEO module took me from someone who was terrified of crawl logs and Core Web Vitals to someone who actually understands what they mean and what to do about them. It is densely packed but Michael makes everything digestible.: Module 6 – Technical SEO

Course Includes

• 11 downloadable PDF checklists, templates, worksheets and certificate
• Full Wix SEO audit checklist (20-point)
• On-page SEO checklist (37-point per-page)
• Technical SEO deep-dive checklist (50-point)
• Local SEO setup checklist (42-point)
• Site launch SEO checklist (48-point)
• Keyword research template
• Monthly SEO reporting template
• Content brief template
• Backlink outreach tracker with email templates
• Competitor analysis worksheet with SWOT framework
• Email access to Michael for course questions
• Lifetime access, including all future updates
• AI search optimisation and Generative Engine Optimisation (GEO) modules
• Optional Professional Certification exam available

What you'll actually learn

Most course pages just list how many lessons they have. Here's a genuine sample of what's inside, so you can judge the depth for yourself:

• How to get top Core Web Vitals scores on Wix. Wix gives you a strong performance foundation; you'll learn the specific image, loading and rendering techniques that push your scores even higher and keep your site fast on mobile.
• How to make the most of structured data on Wix. Wix automatically adds structured data across most page types, which is a genuine head start. You'll learn how to build on that, adding richer, more specific schema (including on your main pages) and a dual-layer approach that helps you show up in Google AND get understood by AI search engines like ChatGPT and Perplexity.
• How to keep your content working together, not competing. You'll learn to structure your pages and blog so everything reinforces your rankings rather than overlapping.
• Local SEO that wins the map pack: the Google Business Profile and on-site signals that help you outrank bigger competitors locally.
• How to be found in AI search (GEO/AEO): the honest, accurate version based on what Google and the AI engines actually do, not the hype.

That's five topics out of 683. The rest go just as deep.

How the course is taught (and why it's built this way)

This isn't a collection of blog posts dressed up as a course. It's structured the way I've learned, over 14 years of doing nothing but Wix SEO, that people actually get results:

• Built specifically for Wix. Every lesson is designed around how Wix genuinely works, so you're learning techniques that fit the platform and get real results on it, rather than generic advice adapted from elsewhere.
• Step-by-step and practical. Each lesson is something you can actually do, not theory. You follow along and apply it to your own site.
• Grounded in the platform's real capabilities. Wix is a powerful platform for SEO when you know how to use it well, and that's exactly what the course teaches: how to get the most out of everything it offers.
• Built from real client work. The techniques are the same ones I use on paying client sites, the ones behind real, GSC-verified results.

What you'll be able to do by the end

Concrete outcomes, not vague promises:

• Run a proper SEO audit of your own Wix site and get the most from the platform's tools.
• Build on Wix's structured data with richer schema that makes you eligible for rich results and readable by AI engines.
• Target and rank for the local and commercial searches your customers actually make.
• Get top performance and technical health from your Wix site.
• Build an ongoing SEO process, not a one-off fix, that keeps working as your site grows.

Why free?

Honest answer: there's a lot of Wix SEO advice out there that's either generic or locked behind expensive courses that overpromise. I'd rather genuinely help the Wix community make the most of a platform I believe in, and if some people who take the course later want done-for-you work, they know where I am. There's no catch, no upsell wall, no payment.

What Students Achieve

The structured learning path takes you from SEO beginner to confident practitioner, covering every ranking factor Google uses and every Wix-specific implementation detail you need.

Whether you want to rank your own Wix website, offer SEO as a freelance service, or simply understand how search engines work, this course gives you the complete knowledge base to succeed.

Why Learn Wix SEO in 2026

Wix has fundamentally changed since the early criticism. The platform now supports server-side rendering, automatic XML sitemaps, full meta tag control, JSON-LD structured data, canonical tags, robots.txt configuration, and native Core Web Vitals optimisation. Wix websites regularly rank on page one for competitive keywords across all industries when properly optimised.

However, Wix has platform-specific nuances that trip up generalist SEOs. This course teaches you the exact settings, configurations, and strategies that work specifically on Wix, not generic advice that may not apply.

What the course covers

The course is built as a complete path from SEO fundamentals to advanced Wix and AI-search techniques. Across its 68 modules and 683 lessons, it covers:

• SEO foundations, how search works, and how to think about it on Wix specifically
• Keyword research and search intent
• On-page SEO for every type of Wix page
• Technical SEO and Core Web Vitals on Wix
• Structured data and schema markup, building on what Wix provides
• Local SEO and Google Business Profile
• Content strategy and topical authority
• Wix eCommerce and Wix Bookings SEO
• Link building and digital PR
• GEO and AEO: getting found and cited in AI search engines
• Wix Studio, Velo and advanced platform features
• Analytics, Search Console, and measuring what matters

Course Structure: 3-Phase Learning Path

Phase 1: SEO Foundations (Modules 1-5): Learn how Google works, set up your Wix site for SEO, master keyword research, optimise every on-page element, and create content that ranks.

Phase 2: Building Authority (Modules 6-13): Develop technical expertise, master structured data, dominate local search, build quality backlinks, and set up analytics.

Phase 3: SEO Mastery (Modules 14-68): Advanced Wix Studio and Velo SEO, eCommerce optimisation, Generative Engine Optimisation (GEO), AI search visibility, professional auditing, and going pro as a freelancer.

Complete Module List: All 68 Modules

1. SEO Foundations & How Search Works
2. How to Set Up Your Wix Site for Maximum SEO
3. Keyword Research Masterclass
4. On-Page SEO Optimisation for Wix
5. Content Strategy & Blog SEO
6. Technical SEO, Structured Data & Rich Snippets for Wix
7. Google Sitelinks: What They Are & How to Get Them on Wix
8. Crawl Budget, Log Files & Advanced Site Health on Wix
9. Local SEO Domination
10. Link Building & Off-Page SEO
11. Social Signals, Open Graph & Cross-Platform Brand Presence
12. Brand SERP Management & Google Feature Domination
13. Accessibility & SEO on Wix
14. Privacy, GDPR & Cookie Consent for SEO on Wix
15. Wix Analytics & SEO Reporting
16. Wix Native SEO Tools & AI Visibility
17. Wix eCommerce SEO Mastery
18. Wix Bookings, Hotels & Service Business SEO
19. Wix-Specific Features SEO Masterclass
20. Wix Studio & Velo Advanced SEO
21. Conversion Rate Optimisation for Organic Traffic on Wix
22. Advanced Wix SEO Strategies
23. Competitor Analysis & Competitive SEO Strategy for Wix
24. Visual Search & Image SEO Beyond Alt Text on Wix
25. Zero-Click SEO & Answer Engine Strategy for Wix
26. AI, SGE & Future-Proof SEO
27. GEO: Generative Engine Optimisation for Wix
28. Wix SEO for AI Shopping Agents & Agentic Search
29. SEO & Paid Search (SEM) Integration
30. Social Media Setup for Wix SEO
31. YMYL Deep Dive: SEO for Regulated Industries on Wix
32. Reputation Management & Online Review SEO on Wix
33. PDF, Document & Downloadable Asset SEO on Wix
34. Multi-Language & RTL Website SEO on Wix
35. Wix SEO for Non-English Markets & Alternative Search Engines
36. SEO for Creative Professionals on Wix
37. SEO for Nonprofits & Charities on Wix
38. SEO for SaaS & Digital Services on Wix
39. Wix SEO for Membership Sites, Gated Content & Digital Products
40. Wix SEO for Directories, Marketplaces & Multi-Vendor Sites
41. Parasite SEO & Third-Party Platform Authority
42. Enterprise SEO Strategy on Wix
43. Wix Headless SEO
44. Wix AI Marketing Tools & SEO Automation
45. Wix SEO Automation & Workflows at Scale
46. Essential Wix Apps for SEO
47. How to Build a Wix App: Complete Developer Guide
48. Migrating to Wix Without Losing Rankings
49. Redesigning Your Wix Site Without Losing Rankings
50. Wix SEO Troubleshooting, Diagnostics & Common Fixes
51. Wix SEO Maintenance & Ongoing Optimisation Calendar
52. SEO Audits, Client Work & Going Pro
53. Useful Wix SEO Links and Resources
54. Course Recap: Everything You Have Learned
55. Wix SEO Glossary: Complete A-Z Reference Library
56. Wix Multilingual SEO: International & Translated Sites
57. Wix Dynamic Pages: Advanced SEO for Data-Driven Sites
58. Wix Forum, Groups & Community Content SEO
59. Wix Online Programs SEO
60. Wix Events SEO: Rank Your Events in Google
61. Wix Restaurants SEO
62. Wix Members Area & Gated Content SEO
63. IndexNow & Instant Indexing on Wix
64. AI Overviews (SGE) Optimisation for Wix
65. Answer Engine Optimisation (AEO) for Wix
66. Wix Velo & Dev Mode: Advanced SEO for Developers
67. Wix Site Search Optimisation
68. Google Performance Max & Wix SEO Integration

Frequently asked questions

Is the course really free?

Yes, completely. All 68 modules and 683 lessons are free to access. No payment, no card required, no upsell wall. Simply scroll down to the Course Member Area on the page and start learning immediately.

Do I need any SEO experience to start?

No. The course starts with the fundamentals and builds up, so it works whether you are a complete beginner doing your own Wix site or someone with experience wanting Wix-specific depth.

How long does it take to complete?

It is entirely self-paced. There are 683 step-by-step lessons across 68 modules, and you can work through them in any order and at any speed. Most people dip in for the topics they need rather than completing it start to finish.

Is it specific to Wix, or general SEO?

It is built specifically for Wix. General SEO advice often does not apply cleanly to Wix or wastes time on things the platform handles differently, so every lesson is designed around how Wix actually works while still teaching the underlying SEO principles.

Will it help me get found in AI search?

Yes. There is dedicated coverage of GEO and AEO, getting your Wix site understood and cited by AI search engines like Google AI Overviews, ChatGPT, Perplexity and Bing Copilot, based on what Google and the AI engines actually do.

Who created the course?

Michael Andrews, the UK's only Wix Marketplace Legend Partner working exclusively in SEO, with 14 years of Wix-only experience, 6 Wix certifications, and 5 published books on Wix SEO.

What will I be able to do after completing it?

Run a proper SEO audit of your own Wix site, fix technical and on-page issues, target the right keywords, add structured data, do local SEO, and set up an ongoing SEO process. These are the same techniques used on real client sites with verified results.

Frequently Asked Questions