Local SEO Domination

Beginner · 17 lessons

Local SEO determines whether your business appears when someone searches with a location or "near me" qualifier. This module is a comprehensive 17-lesson programme covering Google Business Profile optimisation, NAP consistency auditing, local landing page creation, citation building across 50 directories, review generation systems, local schema markup, service area business setup, and how AI search engines like ChatGPT now handle local queries.

Why This Matters for Wix Specifically

Wix sites compete in local search differently from WordPress or Squarespace because Wix handles LocalBusiness schema, map embeds, and multi-location page structures through its own tools. The Wix editor's HTML embed element is how you add maps without third-party plugins, and Wix's URL structure affects how Google associates your pages with specific locations. This module teaches local SEO within these Wix-specific constraints. You will implement LocalBusiness schema with geo-coordinates through Wix Custom Code, create city-specific landing pages using Wix Dynamic Pages connected to CMS collections containing unique local content, configure your Google Business Profile categories and attributes for maximum local pack eligibility, and build a systematic review acquisition funnel using Wix Automations to request reviews post-service. The module also covers AI-powered local search results in ChatGPT and Perplexity and how your structured data influences which businesses these models recommend.

Lessons in This Module

  1. 1. Google Business Profile: the complete optimisation guide for 2026
    Your Google Business Profile is the most powerful local SEO asset you have. This comprehensive lesson covers every section of GBP, how to optimise each one, and the ongoing management practices that keep you at the top of the Map Pack.
  2. 2. NAP consistency: Name, Address, Phone across every platform
    Google cross-references your business details across hundreds of websites. Inconsistencies in your Name, Address and Phone number send mixed signals that can suppress your local rankings. This lesson shows you how to audit and fix your NAP.
  3. 3. Local landing pages that dominate city and town searches
    Local landing pages let you rank in multiple locations without a separate website. This lesson shows you how to create genuinely useful, non-duplicate local pages on Wix that rank for "[service] + [location]" searches.
  4. 4. Citation building: the 50 directories every local business needs
    Citations are mentions of your business name, address and phone number on other websites. Building citations on authoritative directories is a foundational local SEO tactic. This lesson gives you the full list and the process.
  5. 5. Review generation: ethical, scalable tactics that work
    Google reviews are one of the most powerful local ranking and conversion factors. This lesson gives you a complete, ethical review generation system that you can start using today.
  6. 6. Local schema markup on your Wix site, full code walkthrough
    Local schema markup reinforces your physical presence in Google's Knowledge Graph. This lesson gives you complete, copy-and-paste code for LocalBusiness schema, GeoCoordinates, OpeningHours and more, all implemented on Wix.
  7. 7. Service area business SEO: ranking without a physical storefront on Wix
    Plumbers, mobile hairdressers, cleaners and consultants who travel to clients face unique local SEO challenges. This lesson covers how to set up your Wix site and Google Business Profile for service area businesses that have no walk-in location.
  8. 8. Google Maps embedding and optimisation on Wix pages
    Embedding a Google Map on your Wix site sends local signals to Google and helps customers find you. But a poorly implemented map can hurt page speed. This lesson covers the optimal way to add, configure and optimise Google Maps on Wix.
  9. 9. How to beat big brands in local search with a Wix site
    Local SEO is the great leveller, a well-optimised small business can outrank national chains in their own backyard. This lesson shows you exactly how to position your Wix site to dominate local search even against bigger competitors.
  10. 10. Google Business Profile advanced: Posts, Q&A, Products and Services
    Beyond the basics, GBP has powerful features that most businesses never use. This lesson covers Google Posts, Q&A management, adding Products and Services, and the advanced GBP features that give you an edge in local search.
  11. 11. Apple Business Connect and Bing Places: beyond Google for local SEO
    Google is not the only map and search platform your customers use. Apple Maps, Bing and other platforms drive meaningful local traffic. This lesson covers claiming and optimising your listings beyond Google.
  12. 12. AI-powered local SEO: how AI Overviews are changing local search results
    How Google AI Overviews are transforming local search, and how to optimise your Wix local business site for AI-generated local answers.
  13. 13. Apple Business Connect and Bing Places: local SEO beyond Google for Wix
    Apple Maps reaches 1.5 billion devices and Bing Places feeds Microsoft Copilot. This lesson covers claiming, optimising and maintaining your business presence on both platforms for local traffic your competitors are missing.
  14. 14. Local SEO in the age of AI: how ChatGPT and Perplexity handle local queries
    AI search engines handle local business queries through fundamentally different signals than Google. This lesson explains what AI platforms reference for local results and how to optimise your Wix site for both traditional and AI local search.
  15. 15. Google Business Profile product catalogue: driving local SEO with product listings
    Adding products and services to your Google Business Profile creates additional touchpoints in local search and Google Shopping. This lesson shows you how to build a complete product catalogue inside GBP, optimise each listing with SEO-friendly descriptions, link it to your Wix store, and track the impact on local visibility and click-through rates.
  16. 16. Local SEO competitor analysis: reverse-engineering Map Pack leaders
    The fastest way to climb the local Map Pack is to understand exactly why your top-ranking competitors are there. This lesson gives you a systematic competitor analysis framework for local SEO: from GBP profile audits to backlink profiles, citation counts and on-site content - all interpreted through the lens of your Wix site strategy.
  17. 17. Wix Restaurants local SEO: Google Business Profile, menu schema and reservation links
    Restaurants on Wix have access to specialised local SEO opportunities through FoodEstablishment schema, Menu schema and direct GBP reservation integration. This lesson covers every restaurant-specific local SEO element available on Wix, from structured data implementation to Google Business Profile category optimisation and online ordering visibility.

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