Link Building & Off-Page SEO

Beginner · 13 lessons

Links from other websites remain one of Google's strongest ranking signals. This module covers ethical, sustainable link building strategies that work for Wix websites: digital PR, resource page outreach, guest posting, broken link building, HARO responses, local sponsorships, and how to analyse your backlink profile for toxic links. You will learn the exact outreach templates and prospecting workflows Michael uses on client campaigns.

Why This Matters for Wix Specifically

Wix sites often start with zero backlinks and compete against established WordPress sites with years of accumulated link equity. The link building strategies that work for Wix businesses focus on local authority, niche relevance, and content-driven outreach rather than the technical link schemes that dominate generic SEO advice. This module gives you a practical, ethical system built for the typical Wix business owner. You will learn to audit your existing backlink profile using Ahrefs or Semrush to identify toxic links requiring disavow, build a prospecting spreadsheet of relevant resource pages in your niche, craft personalised outreach emails with response rates above 15 percent, and leverage Wix Blog content as linkable assets that attract editorial links naturally. The module also covers digital PR strategies including data-driven content creation, expert commentary placement, and local press outreach that builds both links and brand signals simultaneously.

Lessons in This Module

  1. 1. Why backlinks still matter enormously in 2026
    Despite years of Google claiming otherwise, backlinks remain one of the strongest ranking signals. This lesson explains the science behind why links matter, how Google values different types, and how Wix sites can compete in link-heavy niches.
  2. 2. Local link building: 10 proven tactics in your town
    Local links are often the most valuable and the most achievable. This lesson covers 10 link-building tactics specifically designed for local businesses using Wix, from sponsorships to community pages.
  3. 3. Guest posting: the right way (and pitfalls to avoid)
    Guest posting on quality websites remains one of the most effective link-building strategies, but the wrong approach can trigger a Google penalty. This lesson shows you how to do it correctly.
  4. 4. Digital PR and earning brand mention links at scale
    Digital PR is the process of creating genuinely newsworthy content that earns links and coverage from journalists and bloggers. This lesson shows you how to plan and execute a simple digital PR campaign from a Wix website.
  5. 5. Competitor backlink analysis with free tools
    Your competitors' backlink profiles show you exactly which links are helping them rank. This lesson shows you how to reverse-engineer their link strategies using free tools and prioritise the most achievable opportunities.
  6. 6. Toxic links, the disavow file and recovering from Google Penguin
    If your site has a history of aggressive link building, or if competitors are pointing spam at your site, you may have toxic links. This lesson explains how to identify them, create a disavow file, and submit it to Google.
  7. 7. Resource page link building: getting listed on curated "useful links" pages
    Resource pages are curated lists of useful links on authoritative websites. Getting your Wix site listed on these pages earns high-quality, contextual backlinks. This lesson shows you how to find resource pages in your niche and craft outreach that gets results.
  8. 8. Broken link building: replacing dead links with your Wix content
    Broken link building is one of the most reliable link-building tactics. You find dead links on other websites, create better content on your Wix site, then ask the webmaster to replace the broken link with yours. This lesson gives you the full process.
  9. 9. Internal vs external links: getting the balance exactly right
    Both internal and external links are important, but the ratio and quality matter. This lesson covers how to balance outbound linking to authoritative sources with internal linking that strengthens your own site architecture.
  10. 10. Reddit, Quora and community-driven link building strategies
    Reddit and Quora now appear prominently in Google search results. This lesson covers how to build a genuine presence on these platforms that drives referral traffic, earns natural links, and supports your Wix site SEO.
  11. 11. YouTube SEO: using video to drive traffic and links to your Wix site
    YouTube is the second largest search engine. This lesson shows you how to create and optimise YouTube content that drives traffic back to your Wix website, earns backlinks, and strengthens your overall SEO profile.
  12. 12. Podcast SEO: show notes, transcripts and cross-promotion with Wix
    Podcasts are an untapped SEO opportunity. The audio itself is not indexable, but show notes, transcripts and cross-promotion create powerful content assets. This lesson covers how to leverage a podcast for your Wix site SEO.
  13. 13. Digital PR for AI search visibility: getting cited by language models
    AI search engines cite authoritative third-party sources when making recommendations. Digital PR is how you become one of those sources. This lesson covers PR strategies specifically designed to increase your AI citation frequency.

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