Resource page link building: getting listed on curated "useful links" pages

Module 10: Link Building & Off-Page SEO | Lesson 132 of 683 | 25 min read

By Michael Andrews, Wix SEO Expert UK

Essential Resources

  • Ahrefs: Find resource pages and analyse linking domain authority
  • Moz Link Explorer: Check domain authority of resource page link prospects
  • Hunter.io: Find contact email addresses for resource page outreach
  • Google Search Console: Monitor new backlinks earned from resource page placements

Resource pages are curated lists of useful links and tools on a specific topic, often found on university websites, industry associations, government sites and authoritative blogs. Getting your Wix site listed on relevant resource pages earns high-quality, contextual backlinks that pass genuine authority.

How-to infographic showing link building strategies including guest posting, digital PR, resource pages, local links, and backlink analysis with domain authority metrics
Building high-quality backlinks remains one of the most powerful ways to increase your Wix site authority and rankings.

Finding Resource Pages in Your Niche

Google search operators for finding resource pages

  • Search: "your keyword" + "useful links" or "resources" or "recommended sites"
  • Search: "your keyword" + inurl:resources or inurl:links
  • Search: "your keyword" + "helpful resources" or "further reading"
  • Check university sites: site:.ac.uk "your keyword" + resources
  • Check government sites: site:.gov.uk "your keyword" + resources

Evaluating Resource Page Quality

  • Domain Authority: use Moz or Ahrefs to check the linking domain strength
  • Relevance: is the resource page topic directly related to your content?
  • Activity: is the page still maintained and updated, or is it abandoned?
  • Existing links: are the other resources listed genuinely useful and authoritative?
  • Traffic: does the page itself receive organic traffic?

Outreach That Gets Results

Resource page outreach works because you are helping the curator maintain a useful page. Your email should identify the specific resource page, explain why your content would add value to their visitors, and make it easy for them to add the link. Keep it short, specific and genuinely helpful.

Success Rate: Resource page link building typically has a 5-15% success rate when done well. That means for every 100 outreach emails, you can expect 5-15 new backlinks. Focus on quality over quantity and personalise every email.

Complete How-To Guide: Getting Your Wix Site Listed on Resource Pages

Follow this step-by-step guide to find high-quality resource pages in your niche, craft effective outreach emails, and earn authoritative backlinks to your Wix site through resource page placements.

Follow these steps to run a resource page link building campaign for your Wix site

  • Identify 5-10 core keywords related to your Wix site's niche that resource page curators would organise links around
  • Use Google search operators to find resource pages: search for your keyword plus "useful resources" or inurl:resources or "recommended sites" or "helpful links"
  • Expand your search to high-authority domains by adding site:.ac.uk or site:.edu or site:.gov.uk to your keyword plus resources queries
  • Create a spreadsheet to track every resource page you find including the URL domain authority contact person and outreach status
  • Evaluate each resource page for quality by checking its Domain Authority in Moz or Ahrefs confirming the page is actively maintained and verifying the existing links are relevant and reputable
  • Identify the page owner or site contact by checking the About page author byline or using a tool like Hunter.io to find their email address
  • Before reaching out ensure your Wix site has a genuinely valuable resource worth linking to such as a comprehensive guide free tool or original research piece
  • If you do not have linkable content create a high-quality resource on your Wix site that fills a gap in the existing resource page listings
  • Craft a personalised outreach email that references the specific resource page by name explains why your content adds value for their visitors and includes a direct link to your resource
  • Send your outreach email and wait 5-7 business days before following up with a polite reminder that adds additional context about why your resource is useful
  • Track your outreach results in your spreadsheet marking each prospect as contacted followed-up successful or declined
  • For successful placements verify the link is live and pointing to the correct page on your Wix site then send a thank-you reply to maintain the relationship
  • Aim to send 20-30 personalised outreach emails per week and expect a 5-15% success rate from quality prospects
Final Checkpoint: After running your campaign for 4-6 weeks review your spreadsheet to calculate your success rate. Verify all earned links are live and using correct URLs. Check Google Search Console for new referring domains appearing and monitor whether the linked pages show ranking improvements over the following 8-12 weeks.

Essential Resources

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This lesson on Resource page link building: getting listed on curated "useful links" pages is part of Module 10: Link Building & Off-Page SEO in The Most Comprehensive Complete Wix SEO Course in the World (2026 Edition). Created by Michael Andrews, a Wix Marketplace Legend Partner with 14 years of hands-on experience, 800 completed Wix SEO projects and 456 verified five-star reviews.

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