About Michael Andrews
I used to work for an agency in London. Part of my job was sending out SEO quotes, and after a while I could not keep a straight face doing it. We were charging small businesses thousands a month for work that, honestly, did not warrant it. Reports full of graphs that impressed nobody who understood them. Retainers that renewed whether anything had improved or not. Owners paying more for their SEO than they took home themselves.
Choosing one platform
The decision that shaped everything after was choosing one platform. Most people in this industry stay platform agnostic: take WordPress, take Shopify, take whatever walks through the door. Bigger market, easier sell. What it produces is people who know a little about everything and not quite enough about anything. I picked Wix and learned it completely. Not the surface, the whole thing. How it handles URL structure. Where custom code can be injected and where it cannot. The Redirect Manager and its quirks. The differences between Wix Studio and the Classic Editor that matter for headings and structure. Velo, and what it makes possible.
Pattern recognition
Fourteen years and 794 projects later, I have lost count of the Wix sites I have taken over from agencies who did competent generalist work and got nowhere. The strategy was fine. The execution was fine. What was missing was knowing which specific platform-level thing was holding that particular site back, and that only comes from having broken it and fixed it before, on someone else's live website, with someone else's business depending on it. That is what 794 projects buys you. Not a portfolio. Pattern recognition.
The free course
It is also why I published everything I know as a free course rather than holding it back. undefined modules, undefined lessons, over undefined hours, no payment and no paywall. Partly because it is the opposite of what that London agency did with information, and partly because the people who work through undefined lessons are not my competition. They are business owners who want to understand their own website, and some will do the work themselves and never contact me. That is fine.
AI search and entity data
The work has moved on since I started. The question used to be whether a page ranks. Increasingly it is whether a business gets named when somebody asks ChatGPT, Perplexity or Google AI Overviews for a recommendation. That takes different work: explicit entity data, structured data that resolves as a connected graph, verifiable claims, and content written so a factual sentence can be lifted and attributed cleanly. Most Wix sites have none of it.
Credentials
Six Wix certifications: Technical SEO, On-Page SEO, Local SEO, Keyword Research, Third-Party SEO Tools, and Google Analytics 4. Wix Marketplace Legend Partner, the highest partner tier Wix awards, based on completed project volume and client review scores. Featured by Avishai Abrahami, CEO and Co-Founder of Wix, as the UK's top-ranked Wix SEO expert.
Published work
Complete Guide To Optimising Your Wix Website, the first book in my series Wix Complete Guides To Setting Up and Optimising (SEO) Your Wix Website, Ecommerce Store and Blog. Published May 2025, 82 pages.
Where to find me
LinkedIn, YouTube, Instagram, TikTok, X (Twitter), Facebook, Wix Marketplace, and Amazon Author page.
What I do not do
I do not do link schemes, private blog networks, or anything that would need explaining to Google later. I do not promise rankings by a date. I do not work on WordPress, Shopify or Squarespace. I do not upsell. The price I quote is the price.
By Michael Andrews - UK's #1 Wix SEO Expert | Get a Free SEO Audit