Manchester Electrician: Page 1 + Map Pack in 4 Months
The Challenge
A well-established Manchester electrician with 15 years of trade experience but zero online visibility. They were on page 6 of Google, had 3 reviews, and were losing work to competitors who were less skilled but more visible. Their Wix website had no local SEO, no structured data, and a Google Business Profile that was 80% incomplete.
The Solution
Complete GBP transformation with full category optimisation, 30+ geotagged project photos, and weekly Google Posts. Built 6 Wix location landing pages targeting Manchester neighbourhoods with unique content per area. Implemented LocalBusiness and Service schema markup on their Wix site. Created a review generation system using post-job SMS follow-ups. Fixed 47 NAP inconsistencies across directories and optimised their Wix site speed for mobile.
"I went from worrying about where the next job was coming from to turning work away. Michael didn't just improve my rankings -- he changed how my business operates. The phone genuinely doesn't stop now."
David Thompson, Owner, Sparks Electrical Services, Manchester