Wix SEO Case Studies & Portfolio

Portfolio Projects

• EntryTech CCTV & Alarm Systems — https://chorley-cctv-alarm-suppliers-installers-entrytech.co.uk — Security — Chorley, UK — Local SEO
• Holistic Spiritual Therapy Boulder — https://holisticspiritualtherapy.com — Therapy — Boulder, CO, USA — SEO Growth
• Integrative Counselling Surrey — https://integrative-counselling.co.uk — Therapy — Surrey, UK — SEO Growth
• Online Bookkeeping Bolton — https://online-bookkeeping-bolton.co.uk — Finance — Bolton, UK — SEO Growth
• Ezra's Confetti — https://ezrasconfetti.com — E-Commerce — UK — E-Commerce SEO
• Helmets & Heroes — https://helmetsandheroes.co.uk — E-Commerce — UK — Page 1
• Hunter's Canine Academy — https://hunterscanineacademy.com — Services — UK — Map Pack #1
• Skyrock Accountants — https://skyrockaccountants.co.uk — Finance — Maidstone, Kent — Local SEO
• Webows Design — https://webows.co.uk — Design — Gillingham, UK — Map Pack Top 3
• Woodnites Kiln Dried Firewood — https://woodnites.co.uk — E-Commerce — UK — E-Commerce SEO
• Stour People HR — https://stourpeople.co.uk — Services — Dorset, UK — Page 1

Fresh Supply (freshsupply.ie)

Sector: E-commerce, Ireland | Engagement: ongoing since March 2026

Headline: clicks more than doubled, average position improved from 27.5 to 16.1

Fresh Supply was appearing in search but rarely on a page anyone reaches. An average position of 27.5 puts you on page three, where click-through is close to zero regardless of how many impressions you accumulate.

The work was structural rather than cosmetic: full site architecture and header hierarchy rebuild, keyword research against what customers were actually searching rather than what the site assumed, and dual-layer structured data covering both traditional search and AI answer engines. Backlink development through my existing network, sitemap submission, and ongoing optimisation of new pages as they were added.

Every number moves in the same direction, which is what a coherent SEO result looks like. Better positions produced more impressions, and better positions on relevant terms produced a higher click-through rate on those impressions.

Tantric Harmony (tantricharmony.co.uk)

Sector: Wellbeing and therapy, UK | Engagement: ongoing since March 2026

Headline: average position halved from 30 to 14.9

Position 30 is page three. Position 14.9 is the bottom of page two, occasionally page one. That difference is the gap between existing in Google’s index and being findable by a person.

Work covered site structure and meta information across every page, keyword research targeting the terms this specific audience searches with, dual-layer structured data for search and AI platforms, local SEO configuration, and backlink development.

The CTR figure matters more than it looks. A 13.1% click-through rate is well above average and indicates the titles and descriptions are doing their job once the page is visible.

Green Jack (green-jack.com)

Sector: E-commerce, UK | Engagement: ongoing since March 2026

Headline: impressions down 9%, clicks up 39%

This one needs explaining, because on the surface it looks like a mixed result.

Impressions fell from 22,200 to 20,200. Clicks rose from 1,680 to 2,340. Average position improved from 18.3 to 11, and CTR went from 7.6% to 11.6%.

Fewer impressions, considerably more traffic.

That is what happens when a site stops ranking poorly for terms it was never going to convert on, and starts ranking well for terms its customers actually use. Impression volume is not the goal. It is a vanity number that any site can inflate by targeting broad, irrelevant queries.

The work was keyword research that discarded the assumed terms in favour of the real ones, site structure and header rebuild, dual-layer structured data, local SEO where applicable, and ongoing optimisation.

If an SEO consultant reports rising impressions as a headline result, ask them what happened to clicks.

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