Social Media Setup & Optimisation

Social media presence supports your SEO strategy by building brand authority, driving referral traffic, and creating linking opportunities. Michael Andrews provides comprehensive social media setup and optimisation services that complement your Wix website SEO programme.

Platforms

  • Google Business Profile — Your most important local listing. Appear in Google Maps, local search results and the Map Pack. Essential for any business wanting local customers.
  • Facebook Business Page — Still the largest social platform with 3 billion monthly users. A professionally set up Facebook Business Page builds trust, drives referral traffic, and supports your SEO.
  • Instagram Business — Visual storytelling for your brand. Instagram Business gives you analytics, advertising, and shopping features that personal accounts lack.
  • LinkedIn Company Page — The professional network. Essential for B2B businesses, consultants, and service providers. LinkedIn Company Pages rank highly in Google for brand searches.
  • TikTok Business — The fastest-growing social platform. TikTok Business gives you access to analytics, advertising, and the TikTok Creative Center for trend-driven content.
  • YouTube Channel — The world's second largest search engine. YouTube videos rank in Google search results, driving long-term organic visibility for your brand.
  • X (Twitter) — Real-time communication and industry engagement. X profiles rank well in Google and are essential for businesses in news, tech, finance, and professional services.
  • Pinterest Business — A visual search engine, not just a social platform. Pinterest drives massive referral traffic for eCommerce, food, home, fashion, and creative businesses.

The Process

  • 1 — Discovery & Audit — I review your existing social presence (if any), analyse your competitors, and identify which platforms matter most for your specific industry and audience.
  • 2 — Brand Asset Preparation — I prepare all visual assets: profile photos, cover images, branded templates, and ensure consistent branding across every platform.
  • 3 — Account Creation & Optimisation — I create and fully optimise each account: bios, categories, keywords, links, CTAs, and every setting configured for maximum visibility.
  • 4 — Content Strategy & Templates — You receive a content calendar, posting templates, hashtag research, and a clear strategy document for each platform.
  • 5 — Integration & Training — All profiles are linked to your Wix website, social sharing is configured, and I provide a walkthrough so you can manage everything confidently.

Frequently Asked Questions

Which social media platforms does my business actually need?

It depends on your industry and audience. Every business needs Google Business Profile. Beyond that, B2B businesses benefit most from LinkedIn. Visual businesses (food, retail, beauty) should prioritise Instagram and Pinterest. Service businesses do well on Facebook. I will assess your specific situation and recommend the right combination during the discovery phase.

Do you manage social media accounts after setup?

This service focuses on professional setup, optimisation, and providing you with a strategy and templates to manage your accounts independently. If you need ongoing social media management, we can discuss that as a separate arrangement. The goal is to give you everything you need to run your social media confidently.

How does social media help my Wix website SEO?

Social media profiles rank in Google for your brand name (improving your online presence). Social sharing creates backlink signals. Active social profiles are part of Google's E-E-A-T assessment (Experience, Expertise, Authoritativeness, Trustworthiness). And social media drives referral traffic to your Wix site, which is a positive user signal for Google.

Can you set up social media for an existing business that already has accounts?

Yes. I can audit and optimise your existing accounts rather than creating new ones. Many businesses have partially completed or unoptimised profiles. An audit and optimisation of existing accounts is often more valuable than starting from scratch, as you retain your existing followers and content history.

How long does the full social media setup take?

A complete multi-platform setup typically takes 10-12 working days. This includes discovery, asset preparation, account creation, optimisation, content strategy development, and a training walkthrough. Single platform setups can be completed in 3-5 days.

What do I get at the end of the setup?

You receive fully optimised, professionally branded accounts on each platform, a content strategy document, posting calendar templates, hashtag research, branded visual templates, and a walkthrough session. Everything you need to hit the ground running.

By Michael Andrews - UK's #1 Wix SEO Expert | Get a Free SEO Audit