Wix Internal LinkAnalyser
Built by a Wix SEO expert consultant, this free tool helps you map your internal linking structure, find orphan pages, and optimise link equity distribution across your Wix website.
Add Your Site Pages
Enter each page on your Wix site below, then define which pages link to each other. The analyser will calculate your internal linking score and identify issues.
Internal Linking Best Practices for Wix
Use Descriptive Anchor Text
Avoid generic phrases like "click here" or "read more." Instead, use keyword-rich anchor text that describes the target page. This helps both users and search engines understand what the linked page is about. A Wix SEO expert will always optimise anchor text as part of an internal linking audit.
Create Topic Clusters
Group related pages into topic clusters with a pillar page at the centre. Link all cluster pages to the pillar and to each other. This signals topical authority to search engines and is a strategy every Wix SEO consultant recommends for competitive niches.
Maintain a Flat Architecture
Ensure every important page is reachable within 2 to 3 clicks from your homepage. Deep pages buried 4+ levels deep receive less link equity and may be crawled less frequently. Use your Wix navigation menu, footer links, and in-content links strategically.
Fix Orphan Pages Immediately
Orphan pages are invisible to search engines if they are not in your sitemap. Always ensure every published page has at least one internal link pointing to it from a contextually relevant page. Regular internal link audits, like using this free tool, help catch orphan pages early.
Link to Important Pages From Content
Contextual links within your body content carry more weight than navigation or footer links. When writing blog posts or service pages on your Wix site, naturally link to your most important conversion pages. This passes both relevance and authority signals.
Audit Internal Links Regularly
As you add and remove pages, your internal linking structure changes. Run an internal link audit at least quarterly to catch broken links, new orphan pages, and opportunities to strengthen connections. A Wix SEO expert can automate this process with professional tools.
Frequently Asked Questions
Need Expert Help With Your Internal Linking Strategy?
As a Wix SEO expert and consultant, Michael Andrews has optimised internal linking structures for over 700 Wix websites. Get a professional audit with actionable recommendations tailored to your site.