Wix Keyword Research Services
Strategic Targeting That Works
Ranking for the wrong words brings the wrong visitors, or none at all. I find the searches your customers actually use and match them to the right pages on your Wix site.
- 456 five-star reviews
- Wix Marketplace Legend Partner
- 800 completed projects
- 14 years, Wix only
Sound familiar?
Most people I speak to are in one of these spots.
You're guessing what people search for
Your pages use the words you'd use, not the words your customers type.
You get visitors, but not enquiries
The traffic you do get isn't looking for what you offer.
Your pages compete with each other
Several pages chase the same search, so none of them ranks well.
Keyword tools left you more confused
Thousands of keywords, and no idea which ones are worth going after.
I start with your real Google Search Console data, not guesswork, so we build on what Google already shows you for.
Find out what's holding you backWhat my keyword research covers
A clear list of what to target, and which page should target it.
Your Search Console data
What you already appear for, and where you're close to page one.
Customer searches
The phrases people use when they're ready to buy or book.
Competitor gaps
Searches your competitors rank for that you don't.
Keyword to page mapping
One main search per page, so your pages stop competing with each other.
Local searches
Town, area and "near me" searches if you serve a local market.
Questions people ask
Real questions you can answer on your pages and in your FAQs.
Want the detail? See the full keyword research checklist I work through
Your competitors are ranking for keywords you don't even know exist. I find them. I prioritise them. I help you own them. Strategic keyword research that actually drives revenue.
I work with Wix businesses across the UK, US, Canada, Australia and worldwide.
Keyword Research for Wix Websites: A Specialist Approach
Keyword research for Wix websites requires a different lens than generic SEO keyword tools provide. As a Wix SEO expert and keyword research specialist, Michael Andrews approaches Wix keyword strategy by first understanding the platform's unique indexing behaviour, then matching keyword opportunities to the specific page types Wix allows: service pages, blog posts, portfolio items, product pages, and location pages.
One of the most overlooked aspects of Wix keyword research is Wix's URL structure and how it affects keyword targeting. Wix generates URLs from page names, which means keyword selection must happen at the architecture stage. Getting this right from the start, choosing URLs that contain primary target keywords while remaining readable and logical, is a significant ranking advantage that many Wix website owners miss entirely. A Wix SEO consultant who understands the platform will build keyword-rich URL structures into the sitemap before a single word of content is written.
Wix keyword research also differs when it comes to local SEO keywords. For service-based businesses using Wix, the highest-value keywords are almost always location-specific: "Wix SEO expert London," "plumber in Manchester," "accountant Bristol." These geo-modified keywords have strong commercial intent and lower competition than broad national terms. Identifying the right balance between high-volume national keywords and high-converting local keywords is central to the keyword strategy delivered for every Wix SEO client.
Using professional Wix keyword research tools, including Semrush, Ahrefs, Google Keyword Planner, and Google Search Console, alongside manual competitor analysis, Michael builds a full keyword list sized to each Wix site and its market. The keywords are then mapped to existing pages or used to recommend new pages, ensuring every URL on the Wix site has a clear, non-cannibalising keyword target. The result is a comprehensive Wix keyword strategy document that forms the foundation of all on-page optimisation, content creation, and internal linking work.
For businesses in competitive sectors, keyword gap analysis is particularly valuable. This involves comparing the keywords your Wix website currently ranks for against those your competitors rank for, then prioritising the gaps with the highest search volume and most achievable difficulty scores. This data-driven approach to Wix SEO keyword research ensures every optimisation decision is grounded in real search demand rather than guesswork.
Common Keyword Mistakes, and My Keyword Research
Common Keyword Mistakes
- Guessing keywords instead of researching them
- Targeting impossible keywords you'll never rank for
- Missing low-competition opportunities right under your nose
- Using free tools that show you half the picture
My Keyword Research
- A full keyword list sized to your site and market, with intent classification
- Every competitor's keyword strategy reverse-engineered
- Professional enterprise keyword tools
What I Actually Deliver
Professional keyword intelligence your competitors don't have
- Competitor Keyword Analysis
- I reverse-engineer your competitors' rankings. Every keyword they rank for, I find. Then I identify the gaps they've missed, your biggest opportunities.
- Search Intent Decoded
- Not all keywords are equal. I classify every term by intent, informational, commercial, transactional. Right keywords, right pages, right conversions.
- Quick Win Mining
- High-value keywords your competitors haven't noticed. Low competition, high search volume, massive opportunity. These are your fast rankings.
- Long-Tail Goldmine
- Generic keywords are fiercely competitive. Long-tail keywords are untapped opportunities with buyers ready to convert.
Everything You Get
Comprehensive keyword intelligence package
- Comprehensive keyword research (a full keyword list sized to your site and market)
- Competitive keyword analysis
- Search volume and trend analysis
- Keyword difficulty assessment
- Search intent classification
- Long-tail keyword identification
- Question-based keyword research
- Local keyword opportunities
- Seasonal keyword analysis
- Keyword mapping to pages
- Content gap analysis
- Priority keyword recommendations
- Keyword tracking setup
- Monthly ranking reports
- Ongoing keyword opportunities
How I Find Your Keywords
Six steps from keyword guesswork to keyword confidence
- Your Goals Decoded
- What do you actually want? More sales? More leads? Brand awareness? I reverse-engineer the keywords that deliver YOUR specific business goals. Not vanity metrics.
- Competitor Landscape
- I map your competitors' keyword strategies. What they rank for, what they're missing, where the openings are. Their gaps become your opportunities.
- Professional Tool Suite
- Enterprise-level keyword tools. Search volume, competition scores, ranking difficulty, SERP features, insights most agencies never see.
- Intent Classification
- Informational, commercial, transactional, every keyword tagged by intent. Right keywords matched to right pages matched to right buyer stages.
- Priority Roadmap
- Quick wins you can rank for NOW. Foundation keywords for long-term growth. Dream keywords for the future. All prioritised, all actionable.
- Continuous Evolution
- Keywords change. Competition shifts. New opportunities emerge. Monthly monitoring catches everything. Your strategy stays sharp, stays winning.
How to Find the Right Keywords for Your Wix Site
The right keywords are the words your customers actually type when they are looking for what you offer. They are often not the words you would use to describe your own business. Here is how to find them:
Start with what you already rank for. Connect your Wix site to Google Search Console and look at the search terms that already bring up your pages. These are the quickest wins, because Google already links you with them.
Think like a customer, not an expert. Write down what someone would type if they had never heard of you, such as "dog groomer near me" rather than "canine styling services".
Use Google's own suggestions. Start typing a search and note what Google suggests, then look at the "People also ask" questions on the results page. My free Wix keyword suggestion tool gathers these ideas for you in one place.
Look at who ranks above you. Search for your main service and see which words the top results use in their page titles and headings.
Give each page its own main keyword. If two pages chase the same search, they compete with each other and both can lose out.
How to add keywords to your Wix website
Once you have them, put each page's main keyword in its title tag and meta description (both set in that page's SEO settings in Wix), in the page's H1 heading, and naturally in the first paragraph. Write for people first. Repeating a keyword over and over does not help.
If you would rather I did the research for you, I can work out the keywords for each of your pages from your own Search Console data, either as part of a full package or through the Wix SEO Fix Pack at £25 a page.
Case studies, services and guides
- See The Rankings Jump
- Real keyword research results.
- The Complete SEO Toolkit
- Keywords are just the start. Technical fixes, content strategy, link building, the full package for lasting search visibility.
How it works
STEP 1
Free audit
Send me your site. I'll show you what's holding your rankings back. No obligation.
STEP 2
A clear plan and price
You get a fixed price before any work starts. No monthly retainers, no hidden fees.
STEP 3
I do the work
I make the changes on your Wix site, then send you a report of everything I've done.
Get a price for your site
Every Wix site is different, so I price the work after a quick look at yours. Tell me what you need and I'll come back to you with a clear, fixed price.
What clients say
Read all 456 reviews on the Wix Marketplace"Excellent. Michael is extremely prompt and very attentive. He told us in advance of our SEO project when he expected to start and the approximate timescale and he has been good to his word. He explained everything clearly and went the extra mile to give us value for money."
"Michael was quick to respond, easy to work with, and our website has since been getting more web traffic. If that's not an endorsement, I don't know what is!"
"Michael has been fantastic from start to finish. Communication has been excellent throughout, and he explained everything clearly while making improvements to my website and SEO. He was thorough, professional and clearly very knowledgeable. I'm really pleased with the work he's done and would happily recommend him."
Questions people ask me
How do I find keywords for my Wix site?
Start with Google Search Console, which shows the searches your site already appears for. Then think about the words a customer would type, check Google's search suggestions and "People also ask" questions (my free Wix keyword suggestion tool helps with this), and look at the words used by the pages ranking above you. Give each page on your Wix site its own main keyword.
Why can't I just pick my own keywords?
You can, but it's easy to get it wrong. What you think people search for and what they actually search for are usually completely different. I use data - real search volumes, real competition levels, real ranking opportunities. No guessing, just facts that give you clarity.
Can't I just use free tools like Google Keyword Planner?
Sure, if you want incomplete data designed for paid ads, not SEO. Google hides the good stuff. Professional tools show ranking difficulty, SERP features, competitor keywords, question queries - insights that free tools never reveal.
How do you actually choose which keywords to target?
The sweet spot: enough search volume to matter + low enough competition you can actually rank + matches what you sell + matches search intent. Most keywords fail at least one of these. I find the ones that pass all four.
What are long-tail keywords and why should I care?
Long-tail = specific phrases. 'Wix SEO expert Bedfordshire' vs 'SEO'. Lower search volume, WAY less competition, MUCH higher conversion rates. You'll never rank for 'SEO'. You CAN rank for long-tail variations. That's where the money is.
How many keywords will you give me?
A full keyword list sized to your site and market. But quality beats quantity. I prioritise 10-20 primary targets to focus on first. Each page targets 1-3 related keywords MAX. Trying to rank for everything means ranking for nothing.
Is this a one-time thing or ongoing?
Both. Initial research sets the foundation. Monthly monitoring catches new opportunities, tracks competitor moves, identifies seasonal trends. Keywords aren't static - neither is winning strategy.
Find out what your customers are really searching for
Put in your website address and get a free audit straight away. No sign-up.
Rather talk to me? Email michael@frontlineweb.biz or call +44 7895 536606
By Michael Andrews, Wix Marketplace Legend Partner | Get a free audit from Michael