Keyword Research & SEO Strategy

Effective keyword research is the cornerstone of successful Wix SEO. Understanding exactly what your target customers are searching for - and how to rank for those terms - is what separates profitable SEO from wasted effort. Michael Andrews delivers comprehensive, data-driven keyword research and strategy.

Keyword Research Services

  • Competitor Keyword Analysis — I reverse-engineer your competitors' rankings. Every keyword they rank for, I find. Then I identify the gaps they've missed - your biggest opportunities.
  • Search Intent Decoded — Not all keywords are equal. I classify every term by intent, informational, commercial, transactional. Right keywords, right pages, right conversions.
  • Quick Win Mining — High-value keywords your competitors haven't noticed. Low competition, high search volume, massive opportunity. These are your fast rankings.
  • Long-Tail Goldmine — Generic keywords are fiercely competitive. Long-tail keywords are untapped opportunities with buyers ready to convert. I find hundreds you never knew existed.

Our Approach

  • Your Goals Decoded — What do you actually want? More sales? More leads? Brand awareness? I reverse-engineer the keywords that deliver YOUR specific business goals. Not vanity metrics.
  • Competitor Landscape — I map your competitors' keyword strategies. What they rank for, what they're missing, where the openings are. Their gaps become your opportunities.
  • Professional Tool Suite — Enterprise-level keyword tools worth thousands monthly. Search volume, competition scores, ranking difficulty, SERP features - insights most agencies never see.
  • Intent Classification — Informational, commercial, transactional - every keyword tagged by intent. Right keywords matched to right pages matched to right buyer stages.
  • Priority Roadmap — Quick wins you can rank for NOW. Foundation keywords for long-term growth. Dream keywords for the future. All prioritised, all actionable.
  • Continuous Evolution — Keywords change. Competition shifts. New opportunities emerge. Monthly monitoring catches everything. Your strategy stays sharp, stays winning.

Client Results

  • Projects Delivered — 794+ — Wix projects delivered with strategic keyword targeting that actually converts.
  • Quick Wins — 20-30 — Low-competition opportunities identified per project. Fast rankings, immediate results.
  • Keywords Researched — 100+ — Comprehensive keyword universe mapped. Every opportunity found, prioritised, actionable.

Frequently Asked Questions

Why can't I just pick my own keywords?

You can, but it's easy to get it wrong. What you think people search for and what they actually search for are usually completely different. I use data - real search volumes, real competition levels, real ranking opportunities. No guessing, just facts that give you clarity.

Can't I just use free tools like Google Keyword Planner?

Sure, if you want incomplete data designed for paid ads, not SEO. Google hides the good stuff. Professional tools show ranking difficulty, SERP features, competitor keywords, question queries - insights worth thousands that free tools never reveal.

How do you actually choose which keywords to target?

The sweet spot: enough search volume to matter + low enough competition you can actually rank + matches what you sell + matches search intent. Most keywords fail at least one of these. I find the ones that pass all four.

What are long-tail keywords and why should I care?

Long-tail = specific phrases. 'Wix SEO expert Bedfordshire' vs 'SEO'. Lower search volume, WAY less competition, MUCH higher conversion rates. You'll never rank for 'SEO'. You CAN rank for long-tail variations. That's where the money is.

How many keywords will you give me?

100+ researched keywords. But quality beats quantity. I prioritise 10-20 primary targets to focus on first. Each page targets 1-3 related keywords MAX. Trying to rank for everything means ranking for nothing.

Is this a one-time thing or ongoing?

Both. Initial research sets the foundation. Monthly monitoring catches new opportunities, tracks competitor moves, identifies seasonal trends. Keywords aren't static - neither is winning strategy.

By Michael Andrews - UK's #1 Wix SEO Expert | Get a Free SEO Audit