Keyword Research Masterclass

Beginner · 8 lessons

Keyword research is the single highest-leverage SEO activity because everything else, your content, your page structure, your internal links, depends on targeting the right search terms. This module teaches you a repeatable keyword research process built specifically for Wix websites, covering search intent classification, competitor keyword gaps, long-tail discovery, and how to map keywords to pages without cannibalisation.

Why This Matters for Wix Specifically

Wix sites often compete in local and niche markets where broad head terms are dominated by large aggregators. The keyword strategy that works on Wix focuses on commercial-intent long-tail phrases, service-plus-location combinations, and question-based queries where smaller sites can win. Generic keyword tools do not teach you this platform-aware approach. You will use free and paid tools to extract competitor keyword profiles, identify pages on your Wix site cannibalising each other, build keyword-to-URL mapping spreadsheets that prevent overlap, and learn the intent classification framework that tells you whether a keyword needs a blog post, a service page, or a landing page. The module covers Wix-specific URL slug optimisation rules and how the platform's auto-generated breadcrumbs interact with your keyword targeting decisions. Wix's page-type constraints mean you must map each keyword to the correct content format early, because restructuring URLs after publication costs you accumulated ranking equity.

Lessons in This Module

  1. 1. Understanding search intent: informational, commercial, transactional
    Before you write a single word of content, you need to understand why people search. This lesson covers the four types of search intent, how to identify them, and how to match your Wix pages to the right intent.
  2. 2. Free keyword tools: Google Keyword Planner, Ubersuggest, AnswerThePublic
    You do not need to spend money on keyword research tools. This lesson shows you how to use three of the best free tools to build a complete keyword list for any Wix website.
  3. 3. Ahrefs and SEMrush for Wix users, the essential features
    Ahrefs and SEMrush are the industry-standard keyword research tools. This lesson shows you the specific features that matter for Wix SEO, how to get maximum value, and how to use free trials intelligently.
  4. 4. Long-tail keyword strategy for faster, easier rankings
    Long-tail keywords are where most Wix websites should start. Lower competition, higher intent, faster to rank, this lesson shows you how to find and exploit them systematically.
  5. 5. Keyword mapping: assigning the right keywords to every page
    Keyword mapping is the process of assigning a primary keyword (and supporting keywords) to every page on your Wix site. This lesson shows you how to create a keyword map that prevents keyword cannibalisation and guides your entire content strategy.
  6. 6. Competitor keyword gap analysis, steal what is already working
    Your competitors have already done the research. This lesson shows you how to identify every keyword they rank for that you do not, and how to build a content plan to close the gap.
  7. 7. AI-powered keyword research: using ChatGPT and Perplexity to find untapped terms
    AI chat tools have become legitimate keyword research assistants. This lesson shows you how to use ChatGPT, Perplexity and Claude to surface long-tail terms, generate semantic keyword clusters, and validate AI suggestions against real search volume data before targeting them on your Wix site.
  8. 8. Seasonal keyword strategy: planning content cycles for Wix sites
    Many keywords have predictable seasonal peaks. Publishing content months before the spike gives Google time to rank it before traffic arrives. This lesson shows you how to identify seasonal patterns using Google Trends, build a seasonal content calendar, and time your Wix publishing schedule for maximum organic traffic.

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