Keyword mapping is the process of assigning one primary keyword to each page on your site. It prevents cannibalisation (two pages competing for the same keyword), ensures every page has a clear purpose, and creates the structure for your entire content strategy.
One Page, One Primary Keyword, The Golden Rule
Each page on your Wix site should target exactly one primary keyword. This does not mean the page only mentions that keyword, it means all the SEO signals on that page (title tag, H1, meta description, URL) are aligned with one primary keyword. Supporting keywords and semantic variants are used naturally throughout the content.
Building Your Keyword Map
How to create a keyword map for your Wix site
- 1List every page on your Wix site (export from Wix SEO Dashboard > Pages)
- 2For each existing page, identify what keyword it currently ranks for (use GSC Performance report)
- 3For pages without rankings, assign the most relevant primary keyword from your research
- 4For keyword gaps (keywords with no assigned page), plan new pages to create
- 5Check for cannibalisation: no two pages should share the same primary keyword
- 6Build the map as a spreadsheet: Page URL | Primary Keyword | Secondary Keywords
Identifying Keyword Cannibalisation
In Google Search Console, go to Performance > Search Results. Filter by a keyword you suspect two pages are competing for. If multiple pages appear under Queries for that keyword, you may have cannibalisation. Fix it by either consolidating the pages or differentiating their content and keywords.
Complete How-To Guide: Creating a Keyword Map for Your Wix Site
This guide walks through building a keyword map that assigns primary and supporting keywords to every page, eliminating cannibalisation.
Follow these steps to create a keyword map for your Wix site
- 1Create a spreadsheet with columns for Page URL, Page Title, Primary Keyword, Secondary Keywords, Search Volume, Current Position, Content Status
- 2List every existing page on your Wix site
- 3Assign one unique primary keyword to each page ensuring no duplicates
- 4Add 3-5 secondary keywords as semantic variations for each page
- 5Search each primary keyword in GSC to check if multiple pages appear for the same query indicating cannibalisation
- 6For cannibalisation decide which page should target the keyword and redirect merge or re-optimise the weaker page
- 7For pages with no keyword target research and assign one based on topic
- 8Identify gaps where you have target keywords but no page and mark these as content creation priorities
- 9Colour-code: green for optimised and ranking, amber for needs improvement, red for no assigned page
- 10Share the map with anyone creating content so new pages are assigned keywords before writing
- 11Update monthly with GSC ranking data
- 12When creating any new Wix page check the map first to avoid conflicts
Final Checkpoint
Every page should have one primary keyword, no duplicates across pages, and every high-priority keyword should have a page. If gaps exist create a content calendar.
