Seasonal keyword strategy: planning content cycles for Wix sites

Many keywords have predictable seasonal peaks. Publishing content three to four months before the traffic spike gives Google time to discover, index and rank your pages before the surge arrives. A well-planned seasonal content calendar on Wix captures traffic that your competitors miss by publishing too late.

Identifying Seasonal Patterns with Google Trends

Google Trends shows relative search interest over time for any keyword. Enter your target term and switch to a multi-year view to identify whether the spike is consistent year-on-year, growing or declining. Download the data and note the month when interest peaks and the month when it begins rising — that rising point is when you should be publishing, not when the peak arrives.

Building a Seasonal Content Calendar

Creating your annual seasonal content plan

• List your 20 most commercially important keyword clusters
• Run each through Google Trends on a 5-year view
• Identify whether each cluster has seasonal, evergreen or declining patterns
• For seasonal clusters, note the peak month and count back 3-4 months
• Schedule content creation and publication for each seasonal cluster in your calendar
• Plan content updates for existing seasonal pages 6 weeks before their peak
• Set calendar reminders to check GSC rankings 4 weeks before expected peaks

Managing Evergreen and Seasonal Content Together

On Wix, create permanent URLs for seasonal content rather than adding dates to slugs. A page at /christmas-seo-tips ranks year-round and can be updated annually. A page at /christmas-seo-tips-2025 loses relevance immediately after the season and creates technical debt. Seasonal pages should be evergreen in URL but refreshed in content each year.

Refreshing Seasonal Pages Each Year

• Update the title tag to include the current year where relevant
• Refresh any statistics, product recommendations or prices
• Add a "Last updated" date and update the dateModified schema property
• Check all internal links from the page are still active
• Review GSC performance from the previous year to identify ranking gaps to close