Seasonal keyword strategy: planning content cycles for Wix sites

Many keywords have predictable seasonal peaks. Publishing content three to four months before the traffic spike gives Google time to discover, index and rank your pages before the surge arrives. A well-planned seasonal content calendar on Wix captures traffic that your competitors miss by publishing too late.

Identifying Seasonal Patterns with Google Trends

Google Trends shows relative search interest over time for any keyword. Enter your target term and switch to a multi-year view to identify whether the spike is consistent year-on-year, growing or declining. Download the data and note the month when interest peaks and the month when it begins rising. That rising point is when you should be publishing, not when the peak arrives.

Building a Seasonal Content Calendar

Creating your annual seasonal content plan

• List your 20 most commercially important keyword clusters
• Run each through Google Trends on a 5-year view
• Identify whether each cluster has seasonal, evergreen or declining patterns
• For seasonal clusters, note the peak month and count back 3-4 months
• Schedule content creation and publication for each seasonal cluster in your calendar
• Plan content updates for existing seasonal pages 6 weeks before their peak
• Set calendar reminders to check GSC rankings 4 weeks before expected peaks

Managing Evergreen and Seasonal Content Together

On Wix, create permanent URLs for seasonal content rather than adding dates to slugs. A page at /christmas-seo-tips ranks year-round and can be updated annually. A page at /christmas-seo-tips-2025 loses relevance immediately after the season and creates technical debt. Seasonal pages should be evergreen in URL but refreshed in content each year.

Refreshing Seasonal Pages Each Year

• Update the title tag to include the current year where relevant
• Refresh any statistics, product recommendations or prices
• Add a "Last updated" date and update the dateModified schema property
• Check all internal links from the page are still active
• Review GSC performance from the previous year to identify ranking gaps to close

How to Publish Seasonal Content on Wix Ahead of the Traffic Peak

How to plan, write, and schedule seasonal content on your Wix site

• Open Google Trends at trends.google.com and enter your main seasonal keyword (for example "Christmas gift ideas" or "summer holiday deals").
• Switch the time range to the past 5 years and note the month when search interest begins rising. This is your publication deadline, typically 3-4 months before peak.
• Set a calendar reminder for 4 months before the seasonal peak to begin content creation for that topic.
• In your Wix Editor, create a new page or blog post with a permanent, date-free URL slug such as /christmas-gift-ideas rather than /christmas-gift-ideas-2026.
• Write the seasonal content using the keyword research from Google Trends and your AI-assisted keyword list, targeting the informational and transactional intent queries for the season.
• Add internal links from your most authoritative existing pages to the new seasonal page to help Google discover and index it faster.
• Publish the page immediately. Do not wait until closer to the season. Google needs weeks or months to index, rank, and trust new content.
• Each year before the next seasonal peak, open the page in the Wix Editor, update statistics, prices, and product recommendations, and update the "Last updated" date displayed on the page.
• Update the dateModified property in any Article schema applied to the page to signal the refresh to Google.
• Submit the updated URL via Google Search Console > URL Inspection > Request Indexing to speed up recrawling after each annual update.

Essential Tools for This Lesson

• SEO Fix in a Box: My Wix app. Free to install, it scans your site and shows what needs fixing, and paid plans write the fixes from your own Google searches