Wix Ecommerce SEO

Your Wix Store products, categories and collections can rank on Google just as well as any other platform. The limit is the SEO work, not Wix. Michael Andrews is the UK's only Wix Marketplace Legend Partner in SEO, specialising in getting Wix ecommerce sites ranking in organic search and Google Shopping. 453 five-star reviews and 794+ projects delivered.

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Frequently Asked Questions

Does Wix Stores handle SEO automatically?

Wix Stores handles the basics. It generates Product structured data (schema markup) with price and availability, creates a sitemap, and lets you edit meta titles and descriptions. But it does not write unique product copy, build internal linking between related products, create category-page content, or develop a content strategy that drives organic traffic to your store. Those are the things that actually move rankings, and that is where I come in.

Can a Wix Store rank as well as Shopify?

Yes. The platform is not the limit. Google does not rank Shopify sites higher than Wix sites because of the platform. It ranks pages that have better content, stronger authority, faster load times, and more relevant structured data. I have ranked Wix Store product pages above Shopify competitors in multiple niches. The SEO work is what matters, not the platform logo.

How do you deal with duplicate or thin product descriptions?

I rewrite product descriptions to be unique and useful. If you sell 200 products and 150 of them use the manufacturer description, Google sees thin or duplicate content and may not index most of those pages. I create unique copy for your highest-value products first, then work through the catalogue. For product variants (colour, size), I use canonical tags to consolidate authority rather than letting Google choose which version to index.

Do you optimise Wix Stores for Google Shopping and free listings?

Yes. I set up Google Merchant Center, connect your Wix product feed, fix any feed errors (disapproved products, missing GTINs, image policy violations), and make sure your products appear in both Google Shopping ads and the free product listings that show in Google Search. The free listings are often overlooked but they drive real traffic at zero cost.

Will your schema clash with Wix's built-in Product markup?

No. Wix already generates Product schema with price and availability on product pages. I do not duplicate that. I work with it by adding the layers Wix does not provide: AggregateRating for review stars, Brand for brand entity signals, and the GEO/AEO entity layer (Organization, Person, knowsAbout, sameAs) that helps AI search engines like ChatGPT, Gemini, and Perplexity understand who is behind the store. The result is a complete, non-conflicting schema stack.

How do I get started?

Request a free audit through the contact page. I will review your Wix Store, identify the biggest ranking opportunities, flag any technical issues, and tell you honestly what needs doing. No obligation and no sales pitch.

By Michael Andrews - UK's #1 Wix SEO Expert | Get a Free SEO Audit