Wix vs Squarespace SEO

Direct, no-nonsense 2026 comparison: Wix vs Squarespace for SEO, Core Web Vitals, schema coverage, local SEO, eCommerce and Google rankings — written by a Wix Legend Partner.

Wix vs Squarespace: which is better for SEO?

Wix wins on Wix vs Squarespace SEO for most small businesses thanks to deeper schema control, faster default Core Web Vitals, direct Google Business Profile integration and a larger SEO app ecosystem.

Feature-by-feature comparison

  • Schema / structured data: Wix
  • XML sitemap control: Wix
  • Core Web Vitals: Wix
  • Page speed: Wix
  • Local SEO integration: Wix
  • App/plugin ecosystem: Wix
  • Custom code / Velo: Wix
  • Blog SEO: Tie
  • 301 redirects: Tie

Can Squarespace rank as well as Wix on Google?

Yes, both platforms can rank well on Google. But in head-to-head tests Wix typically wins on technical SEO, structured data coverage and local SEO integration, giving Wix an edge for businesses targeting competitive or local-intent keywords.

By Michael Andrews - UK's #1 Wix SEO Expert | Get a Free Consultation