Wix Redirect Chain Checker
Built by a certified Wix SEO expert consultant, this free tool analyses your 301 and 302 redirect rules, detects chains, loops, and mixed redirect types, then scores your configuration out of 100 with actionable fixes.
Add Redirect Rules
Enter your redirect rules as "From URL" and "To URL" pairs with the redirect type. The tool will trace the full chain for each starting URL and identify issues.
Tip from your Wix SEO consultant: Export your redirects from the Wix URL Redirect Manager and enter each rule here. The tool will trace the complete chain for every starting URL and flag any issues that could hurt your SEO.
How to Set Up Redirects in Wix
Follow this step-by-step guide from a Wix SEO expert to correctly configure 301 redirects on your Wix website and avoid common mistakes.
Open the Wix URL Redirect Manager
Log in to your Wix Dashboard, navigate to "SEO Tools" in the left sidebar, then click "URL Redirect Manager." This is where all your site redirects are managed.
Click "New Redirect"
Click the "New Redirect" button in the top-right corner. You can add a single redirect or import a batch of redirects via CSV file for bulk changes.
Enter the old URL path
In the "Old URL" field, enter the path of the page that no longer exists (e.g. /old-service-page). Use the relative path, not the full URL. Wix handles the domain automatically.
Enter the new destination URL
In the "New URL" field, enter the destination path (e.g. /services). Make sure this page exists and is published. A Wix SEO consultant always verifies the destination is live before creating a redirect.
Choose the redirect type
Wix defaults to 301 (permanent), which is correct for most situations. Only use 302 if the redirect is genuinely temporary. For SEO, 301 is almost always the right choice.
Test your redirect
After saving, visit the old URL in a new browser tab to confirm it redirects correctly. Then enter both URLs in this redirect checker tool to verify there are no chains or loops.
Common Wix Redirect Mistakes
As a Wix SEO expert who has audited redirect configurations on hundreds of Wix sites, these are the most common mistakes I see that damage search rankings.
Not redirecting after URL changes
When you rename a page slug in the Wix Editor, the old URL returns a 404. Always create a 301 redirect from the old slug to the new one immediately. Every Wix SEO consultant considers this step non-negotiable.
Creating redirect chains accidentally
If you change a URL multiple times (/v1 to /v2 to /v3), you end up with a chain. Always update all existing redirects to point to the final destination rather than creating new hops on top of old ones.
Using 302 instead of 301
A 302 tells Google the move is temporary, so it may keep the old URL indexed and not pass full link equity. Unless the redirect truly is temporary, always use 301 for permanent moves on your Wix site.
Redirecting to non-existent pages
If your redirect destination returns a 404, visitors and Googlebot hit a dead end. Always verify the target page is published and accessible before creating the redirect rule in Wix.
Not cleaning up old redirects
Over time, redirect lists grow and become unmanageable. Redirects to pages that were deleted years ago waste crawl budget. A Wix SEO expert reviews and prunes redirect lists at least quarterly.
Ignoring trailing slash differences
On Wix, /about and /about/ may be treated differently. Ensure your redirect rules account for trailing slash variations. Inconsistent handling can cause duplicate content issues or broken redirects.
Frequently Asked Questions
Need a Professional Redirect Audit for Your Wix Site?
As a certified Wix SEO expert and consultant, Michael Andrews can audit your entire Wix redirect configuration, flatten chains, fix loops, and ensure your link equity flows correctly to maximise search rankings.