Broken link building: replacing dead links with your Wix content

Broken link building is the process of finding dead links on other websites, creating better content on your Wix site, and contacting the webmaster to replace the broken link with yours. It works because you are solving a problem for the website owner while earning a backlink for yourself.

How Broken Link Building Works

The broken link building process

• Find a relevant website in your niche with a resources page or article containing outbound links
• Use a tool like Check My Links (Chrome extension) to scan for broken outbound links
• Check what the broken link originally pointed to using the Wayback Machine (web.archive.org)
• Create equivalent or better content on your Wix site that covers the same topic
• Contact the website owner, alert them to the broken link, and suggest your content as a replacement

Finding Broken Link Opportunities at Scale

Ahrefs has a "Broken Backlinks" report that shows you which pages in your niche have dead backlinks. Filter by domain rating and relevance to find the highest-value opportunities. You can also search for competitor domains and find their broken backlinks, then create content to capture those lost link opportunities.

Writing the Outreach Email

The outreach email should be genuinely helpful. Lead with the broken link you found, explain that you noticed it while reading their content, and mention that you have a resource that covers the same topic. Do not make it about your link. Make it about helping them fix their page.

Complete How-To Guide: Running a Broken Link Building Campaign

Follow this step-by-step guide to find broken links on authoritative websites, create replacement content on your Wix site, and earn high-quality backlinks by helping webmasters fix their dead links.

Follow these steps to run a broken link building campaign for your Wix site

• Install the Check My Links Chrome extension which scans any webpage and highlights broken outbound links in red
• Identify 20-30 authoritative websites in your niche that have resource pages blog posts or articles with multiple outbound links
• Visit each target page and run the Check My Links extension to scan for broken links highlighted in red
• For each broken link you find copy the dead URL and paste it into the Wayback Machine at web.archive.org to see what content originally existed at that address
• Evaluate whether your Wix site already has content that covers the same topic as the dead resource or whether you need to create something new
• If you need new content create a comprehensive page or blog post on your Wix site that covers the same topic as the dead resource but with updated and improved information
• Ensure your replacement content is genuinely better than the original by adding current data practical examples and more depth than the archived version showed
• Find the contact email for the webmaster or content manager of each target site using the About page contact page or a tool like Hunter.io
• Write a personalised outreach email that identifies the specific broken link by URL mentions the page where you found it and suggests your Wix site content as a working replacement
• Send your outreach emails in batches of 10-15 per day and track each one in a spreadsheet with columns for target site broken URL your replacement URL date contacted and status
• Follow up after 7 days with anyone who has not responded including a friendly reminder and reiterating that you are helping them fix a user experience problem on their site
• For successful responses verify the new backlink is live and pointing to the correct page on your Wix site
• Monitor your new backlinks in Google Search Console under the Links report and track any ranking improvements on the linked pages over the following 8-12 weeks

Essential Resources

• Ahrefs Broken Link Checker: Find broken links on competitor and industry pages for outreach opportunities
• Wayback Machine: View the original content of dead pages to create superior replacement content
• HTTP Status Checker: Verify broken URLs before including them in outreach emails
• SEO Fix in a Box: My Wix app. Free to install, it scans your site and shows what needs fixing, and paid plans write the fixes from your own Google searches