Apple Business Connect and Bing Places: local SEO beyond Google for Wix

Most Wix site owners focus exclusively on Google Business Profile for local SEO, but Apple Business Connect and Bing Places represent significant untapped traffic sources. Apple Maps is the default map application on every iPhone, iPad and Mac, reaching over 1.5 billion active devices. Bing Places feeds business listings to Cortana, Microsoft Copilot, and Windows search. This lesson shows you how to claim and optimise your business on both platforms to capture local traffic that your competitors are likely ignoring.

Apple Business Connect: Why It Matters

• Apple Maps is the default navigation app on 1.5 billion active Apple devices
• Siri uses Apple Maps data to answer local business queries on iPhone, Apple Watch and HomePod
• Apple Maps results appear in Safari and Spotlight search on all Apple devices
• Apple Business Connect is completely free to claim and manage
• Most small businesses have not claimed their Apple listing, giving you an easy competitive advantage
• Apple Maps now shows business place cards with photos, hours, website links and special offers

Setting Up Apple Business Connect

Claiming and optimising your Apple listing

• Go to businessconnect.apple.com and sign in with your Apple ID
• Search for your business name and address to find your existing listing
• If your business appears, click "Claim this business" and verify via phone or document
• If not found, click "Add your business" and enter your full business details
• Upload your business logo (1024x1024 PNG recommended) and cover photo
• Add your Wix website URL, ensuring it matches your primary domain exactly
• Set accurate business hours, including special holiday hours
• Add your business categories (Apple uses its own category system)
• Create a "Showcase" featuring current promotions or highlights
• Enable "Action Links" to let customers book, order or buy directly from Apple Maps

Bing Places: Complete Setup for Wix

Setting up Bing Places

• Go to bingplaces.com and sign in with your Microsoft account
• Choose "Import from Google Business Profile" for the fastest setup
• If importing, verify your Google account and select which locations to import
• For manual setup, enter your business name, address, phone and website
• Add your business category (Bing uses similar categories to Google)
• Upload photos of your business, team, products and services
• Add your business description with relevant local keywords
• Set your service areas if you serve customers beyond your physical location
• Verify your business via phone, email or postal mail
• After verification, ensure all details sync correctly and publish

Bing Places and Microsoft Copilot

Microsoft Copilot, integrated into Windows 11, Edge browser and Microsoft 365, uses Bing's local business data to answer questions about local services. When someone asks Copilot "find a plumber near me" or "best restaurant for dinner tonight", it pulls from Bing Places listings. Having a complete, optimised Bing Places profile means your Wix business appears in these AI-powered local recommendations, a channel most of your competitors are not yet optimising for.

Cross-Platform Local SEO Consistency

• Maintain identical business name, address and phone number across all three platforms
• Use the same primary business categories on Google, Apple and Bing
• Upload consistent branding (logo, cover photos) across all platforms
• Ensure your Wix website URL is identical on all profiles
• Update business hours simultaneously on all platforms when they change
• Respond to reviews on all platforms, not just Google
• Monitor all three dashboards monthly for accuracy and completeness