SEO Audits, Client Work & Going Pro

Advanced · 6 lessons

If you want to offer Wix SEO as a professional service, this module covers the business side: audit frameworks, client onboarding processes, pricing strategies, reporting templates, and how to position yourself as a Wix SEO specialist rather than a generic SEO agency. You will learn the exact workflow Michael uses to onboard, audit, and deliver results for Wix SEO clients across 6 lessons. The module walks you through a structured audit methodology that examines crawlability, indexation health, on-page signals, and backlink profiles in a repeatable sequence so no critical area is missed. You will build client-ready reporting templates that translate raw Search Console and analytics data into visual dashboards your clients actually understand, including month-over-month ranking movement, traffic attribution by page cluster, and revenue impact estimates for e-commerce Wix stores.

Why This Matters for Wix Specifically

The Wix SEO consulting market is underserved because most SEO professionals do not understand Wix's platform-specific requirements. By specialising in Wix SEO, you can charge premium rates for platform-specific expertise that generalist agencies cannot offer. This module gives you the professional toolkit to start or grow a Wix SEO practice. You will learn three pricing models, hourly, project-based, and retainer, with concrete rate benchmarks for the UK and US markets so you can price confidently from your first client engagement. The module covers deliverable formats including executive summary PDFs, prioritised action spreadsheets, and recorded Loom walkthrough videos that reduce client back-and-forth while demonstrating your expertise clearly.

Lessons in This Module

  1. 1. How to audit any Wix website from scratch in under 2 hours
    The Wix SEO audit is the foundation of every client engagement. This comprehensive lesson walks you through Michael's full 20-point audit process, from technical checks to on-page analysis to competitor benchmarking.
  2. 2. Prioritising SEO work: quick wins vs long-term strategy
    Every Wix SEO project has too many tasks and not enough time. This lesson gives you Michael's prioritisation framework, so you always know what to work on next for maximum impact.
  3. 3. Setting client expectations and managing difficult conversations
    Client management is as important as technical SEO skill. This lesson covers how to set accurate expectations, handle the "why aren't I ranking yet?" conversation, and manage scope creep, drawn from Michael's 14 years of experience.
  4. 4. Building an SEO reporting system that saves you hours every month
    Manual SEO reporting takes hours. This lesson shows you how to build an automated, semi-automated reporting system using Google Looker Studio, Search Console and GA4, so you can produce client reports in under 30 minutes.
  5. 5. Scaling your Wix SEO knowledge into a sustainable business
    Whether you are a freelancer or building an agency, scaling SEO services requires systems, processes and the right positioning. This lesson covers how Michael built a sustainable Wix SEO consultancy and how you can replicate the model.
  6. 6. Freelance Wix SEO: pricing, packages and positioning yourself
    If you want to offer Wix SEO services, you need clear packages, compelling positioning, and confident pricing. This lesson gives you everything you need to start landing paying clients with your new skills.

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