How to audit any Wix website from scratch in under 2 hours

Technical SEO audit for Wix

1. 1Check HTTPS: visit the site via http://, it should redirect to https://
2. 2Check canonical tag: view page source, confirm <link rel="canonical"> is set correctly
3. 3Submit URL to Google Search Console URL Inspection, is the page indexed?
4. 4Run PageSpeed Insights on homepage, key service page, and blog post
5. 5Check sitemap: visit yourdomain.com/sitemap.xml, all important pages present?
6. 6Check robots.txt: visit yourdomain.com/robots.txt, nothing important blocked?
7. 7Review GSC Coverage report for index errors
8. 8Review GSC Core Web Vitals report for mobile/desktop pass/fail status

On-page SEO audit

1. 1Check title tag on 5 key pages: includes primary keyword, under 60 chars, unique
2. 2Check meta description: present, compelling, under 160 chars
3. 3Check H1: exactly one per page, includes primary keyword
4. 4Check heading hierarchy: H2s and H3s used correctly, no skipped levels
5. 5Check image alt text: all key images have descriptive, keyword-relevant alt text
6. 6Check content quality: is there sufficient unique content on each key page?
7. 7Check internal linking: do key pages have links from other relevant pages?

Off-page audit

1. 1Check Domain Rating/Authority in Ahrefs or Moz
2. 2Review top 10 backlinks, any toxic or irrelevant links?
3. 3Compare DR/authority with top 3 organic competitors
4. 4Check GBP listing: verified, complete, recent posts, reviews?
5. 5Check NAP consistency: business name, address, phone identical across key directories?
6. 6Identify top 3 keyword opportunities not currently targeted

How to audit any Wix website for SEO in under 2 hours

1. 1Step 1: Open a new Google Sheet and create four tabs: Technical, On-Page, Off-Page, and Local SEO - in each tab create columns for Check, Status (Pass/Fail/Partial), Priority (Red/Amber/Green), and Notes - this is your audit template that you will reuse for every client
2. 2Step 2: Start the Technical tab (30 minutes) - visit the site via http:// and confirm it redirects to https://, then view page source on the homepage and check that the canonical tag points to the correct URL with no trailing slashes or parameter issues
3. 3Step 3: Visit /sitemap.xml and verify it exists, loads correctly, and contains all important pages - cross-reference against the site navigation to catch any pages missing from the sitemap, noting any blog posts or service pages that are absent
4. 4Step 4: Visit /robots.txt and confirm nothing important is blocked - check for any Disallow rules that might be preventing Google from crawling key sections of the site
5. 5Step 5: Open Google Search Console, go to the Coverage/Indexing report, and document every error and warning - pay special attention to "Discovered - currently not indexed" and "Crawled - currently not indexed" as these indicate content quality or crawl budget issues
6. 6Step 6: Run PageSpeed Insights on three representative pages (homepage, a key service page, and a blog post) - record the mobile and desktop scores, LCP, FID/INP, and CLS values in your spreadsheet
7. 7Step 7: Switch to the On-Page tab (30 minutes) - check the title tag, meta description, H1, and heading hierarchy on the 5 most important pages - use browser DevTools or View Source to verify each element is present, unique, and contains relevant keywords
8. 8Step 8: Review image optimisation on those same 5 pages - check that all images have descriptive alt text, are served in WebP format where possible, and are appropriately sized (not 4000px wide images displayed at 400px)
9. 9Step 9: Assess content quality by checking word count on key pages (service pages should have 800+ words, blog posts 1500+), verifying content is unique (not duplicated from other pages), and confirming each page targets a distinct primary keyword
10. 10Step 10: Switch to the Off-Page tab (20 minutes) - check Domain Rating in Ahrefs Free Webmaster Tools or Moz Link Explorer, review the top 20 referring domains for quality and relevance, and compare the site's backlink profile to the top 3 organic competitors
11. 11Step 11: Switch to the Local SEO tab (15 minutes, if applicable) - verify the Google Business Profile is claimed, complete, and has recent posts and reviews - check NAP consistency across the website footer, GBP, and the top 5 citation sites (Yell, Yelp, Facebook, Bing Places, Apple Maps)
12. 12Step 12: Compile findings into a one-page executive summary with three sections: Critical Issues (red, fix immediately), Important Improvements (amber, fix within 30 days), and Opportunities (green, nice to have) - include estimated impact and effort for each item so the client can make informed decisions about what to prioritise