Image structured data for Wix Forums, Groups, Bookings and Online Programs

Wix added automatic Image structured data support for four major app types in May 2024: Forums, Groups, Bookings and Online Programs. Image schema helps Google understand and index the images within these community and business pages, improving their eligibility for Google Image Search rich results and visual search features.

What Image Structured Data Does

Image schema (using the ImageObject Schema.org type) provides Google with explicit metadata about images on your pages: the image URL, its alt text, dimensions, caption, copyright information and the context in which it appears. When Google has this data, it can include images in Image Search results with better accuracy and show image thumbnails in web search results for qualifying content types.

The Four Wix Apps with Automatic Image Schema (May 2024)

• Wix Forum: images in forum posts and replies now carry ImageObject schema
• Wix Groups: community post images receive automatic Image structured data
• Wix Bookings: service images and provider photos include ImageObject metadata
• Wix Online Programs: course and lesson imagery has Image schema applied

Optimising Images for Maximum Schema Benefit

Image optimisation checklist for Wix community apps

• Upload high-resolution images (minimum 800x600px) to trigger ImageObject schema
• Always complete the alt text field for every image in Forum, Groups and Bookings
• Use descriptive, keyword-relevant alt text that describes the image content accurately
• Name image files descriptively before uploading (not IMG_3847.jpg)
• Ensure images are in WebP or JPEG format — Wix converts automatically on upload
• Add captions to forum and group post images where appropriate for context