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Local SEO Wiki Entry

NAP Citation

A mention of a business's Name, Address and Phone number across the web.

NAP consistency across directories, social profiles, review sites and the business website is a foundational local SEO signal. Even small variations (Street vs St, suite numbers, phone formats) can dilute consistency. Tools like Whitespark, BrightLocal and Moz Local audit NAP across hundreds of sources and help fix inconsistencies systematically.

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