Local SEO Wiki Entry

NAP Citation

A mention of a business's Name, Address and Phone number across the web.

NAP consistency across directories, social profiles, review sites and the business website is a foundational local SEO signal. Even small variations (Street vs St, suite numbers, phone formats) can dilute consistency. Tools like Whitespark, BrightLocal and Moz Local audit NAP across hundreds of sources and help fix inconsistencies systematically.

Related Entries

Local Citations

Online mentions of a business's NAP details across directories, sites and platforms.

Local SEO

The practice of optimising a business for searches with local intent.

Google Business Profile

Google's free local listing platform, formerly known as Google My Business.

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