Keyword Gap Analyzer
Built by a certified Wix SEO expert consultant, this free tool compares your keywords against up to two competitors and instantly reveals gap opportunities, your unique advantages, and contested terms — so you know exactly where to focus your content effort.
Tip from your Wix SEO consultant: Export your ranking keywords from Google Search Console and your competitors' from a tool like Ahrefs or Ubersuggest, then paste them here for instant gap analysis.
Keyword Gap Strategy Best Practices
Prioritise high-volume gap keywords first
Not all gap keywords are equal. Focus on shorter, broader terms (1-2 words) that signal high search volume. These represent the biggest traffic opportunities, even though they may require more content investment to rank for.
Create dedicated pages for gap topics
For significant keyword gaps, create standalone pages or blog posts optimised for those terms. Thin content additions rarely close gaps — Google rewards in-depth, authoritative content that fully covers the topic.
Strengthen contested keyword pages
For keywords both you and competitors target, focus on quality signals: better content depth, stronger internal linking, more backlinks, and faster page speed. Small improvements here can shift rankings significantly.
Protect your advantage keywords
Keywords unique to you are competitive moats. Keep these pages updated, well-linked internally, and rich with supporting content. Building authority around your advantage terms prevents competitors from closing the gap.
Run gap analysis quarterly
Competitor keyword profiles change constantly. Running a fresh gap analysis every 3 months ensures you catch new opportunities quickly and respond to competitors who may be targeting your advantage keywords.
Combine gap data with search volume
This tool identifies gaps but not search volume. Cross-reference gap keywords with Google Search Console, Google Trends, or a tool like Ahrefs to prioritise by actual traffic potential. A Wix SEO consultant can perform this full analysis for your site.
Frequently Asked Questions
Need a Full Competitive Keyword Gap Audit?
As a certified Wix SEO expert and consultant, Michael Andrews can perform a comprehensive keyword gap analysis for your Wix website using professional tools, uncovering all the traffic opportunities your competitors are capturing that you are not.