What is a keyword gap analysis?

A keyword gap analysis compares your website's keyword profile against your competitors' to identify keywords they rank for that you do not. These gaps represent untapped SEO opportunities where you can create or optimise content to capture additional organic traffic. It is a core component of any competitive SEO strategy and is especially valuable for Wix websites looking to grow visibility.

How do I find my competitors' keywords?

You can discover competitor keywords using tools like Google Search Console, Ahrefs, SEMrush, or Ubersuggest — search for your competitor's domain and export their ranking keywords. You can also manually review their meta titles, headings, and content to identify keyword themes. Paste the resulting list into this tool to immediately see your gaps and advantages.

What does "priority score" mean in this tool?

The priority score in this tool is based on keyword length as a proxy for competition level. Shorter keywords (one or two words) are typically higher-volume and more competitive, so they are flagged as high priority gaps to be aware of. Longer tail keywords (four or more words) score lower because they are more specific and often easier to rank for quickly. A Wix SEO expert would complement this with search volume and difficulty data from a paid tool.

How should I use the keyword gap results to improve my Wix SEO?

Start with the gap keywords list — these are keywords competitors rank for that your site misses entirely. Create new pages or blog posts targeting these terms. For contested keywords (both you and competitors target them), focus on improving your existing content quality, internal links, and backlinks. Your advantage keywords are areas where you already lead — continue to reinforce these with fresh content and links to maintain your position.

How many competitors should I compare?

Two to three is the sweet spot. More than three and the gap list becomes noisy. Pick competitors who rank in positions 1-5 for your primary commercial keyword.

Do I need Ahrefs or Semrush for this?

No. This free tool uses a public keyword index that covers UK, US, AU and CA search markets. For enterprise-scale work, Ahrefs and Semrush are complementary.

How do I act on the gap list?

Filter for commercial intent (contains words like "buy", "services", "near me", "cost", "best"). Build a Wix page or blog post per cluster of 3-6 related gap keywords.

How often should I run a gap analysis?

Quarterly for most Wix sites. Monthly for fast-moving industries like fintech, SaaS and eCommerce.

Does this work for local SEO?

Yes. Add your location to each query (for example "dentist london") and the tool will surface location-specific gaps.

Why are some shared keywords flagged low-opportunity?

Shared keywords with declining volume or very high competition may not be worth the investment. Focus on unique gaps with growing volume instead.

Can I export the results?

Yes - export as CSV for sharing with clients, content teams or freelance writers building briefs.

Free Wix SEO Expert Tool

Keyword Gap Analyzer

Name: Free Keyword Gap Analyzer
Rating: 5 (426 reviews)
Author: Michael Andrews

Built by a certified Wix SEO expert consultant, this free tool compares your keywords against up to two competitors and instantly reveals gap opportunities, your unique advantages, and contested terms — so you know exactly where to focus your content effort.

Wix SEO Course

About the Keyword Gap Analyser

Find the keywords your competitors rank for that you do not. Paste two or three URLs to see ranking overlap, unique gaps and high-intent commercial terms you can target on your Wix site.

Quick summary

Compare up to three competitor URLs in a single run
Highlights unique keywords per site and shared opportunities
Estimates search volume and competition tier
Produces a ranked opportunity list prioritised by intent
Ideal input for Wix blog and service-page briefs

Use the tool below

Your Keywords *(one per line)

Competitor 1 Keywords *(one per line)

Competitor 2 Keywords(optional — one per line)

Tip from your Wix SEO consultant: Export your ranking keywords from Google Search Console and your competitors' from a tool like Ahrefs or Ubersuggest, then paste them here for instant gap analysis.

Keyword Gap Strategy Best Practices

Prioritise high-volume gap keywords first

Not all gap keywords are equal. Focus on shorter, broader terms (1-2 words) that signal high search volume. These represent the biggest traffic opportunities, even though they may require more content investment to rank for.

Create dedicated pages for gap topics

For significant keyword gaps, create standalone pages or blog posts optimised for those terms. Thin content additions rarely close gaps — Google rewards in-depth, authoritative content that fully covers the topic.

Strengthen contested keyword pages

For keywords both you and competitors target, focus on quality signals: better content depth, stronger internal linking, more backlinks, and faster page speed. Small improvements here can shift rankings significantly.

Protect your advantage keywords

Keywords unique to you are competitive moats. Keep these pages updated, well-linked internally, and rich with supporting content. Building authority around your advantage terms prevents competitors from closing the gap.

Run gap analysis quarterly

Competitor keyword profiles change constantly. Running a fresh gap analysis every 3 months ensures you catch new opportunities quickly and respond to competitors who may be targeting your advantage keywords.

Combine gap data with search volume

This tool identifies gaps but not search volume. Cross-reference gap keywords with Google Search Console, Google Trends, or a tool like Ahrefs to prioritise by actual traffic potential. A Wix SEO consultant can perform this full analysis for your site.

Frequently Asked Questions

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Need a Full Competitive Keyword Gap Audit?

As a certified Wix SEO expert and consultant, Michael Andrews can perform a comprehensive keyword gap analysis for your Wix website using professional tools, uncovering all the traffic opportunities your competitors are capturing that you are not.

Get a Free SEO Consultation View SEO Packages

How to use this tool

1
Add your URL
Paste the Wix URL of the page or site you want to improve.
2
Add competitor URLs
Paste up to three competitor URLs that already rank for the terms you want.
3
Run the gap analysis
Click Analyse. The tool returns shared keywords, unique-to-competitor gaps and high-opportunity terms.
4
Build page briefs
Prioritise gaps with commercial intent and build Wix blog posts or service pages targeting them.

Examples & benchmarks

Accountant in London

"small business accountant london", "self assessment accountant london"

Shared gap across three competitors

Wedding photographer Kent

"wedding photographer packages kent", "documentary wedding photographer kent"

Commercial-intent gaps

Frequently asked questions

A keyword gap is any keyword your competitor ranks for that you do not. Closing gaps is the fastest way to grow organic traffic because you already have proof of commercial demand.

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