303+ entries explainingeverything you need to know about SEO
A clear, expert-reviewed encyclopaedia of SEO, Wix, AI search, content and analytics concepts. Bookmark it, search it, learn from it.
Showing 303 of 303 entries
A/B Testing
Comparing two versions of a page or element to determine which performs better.
Read entry Core ConceptsAccessibility (a11y)
Designing sites usable by people with disabilities; correlated with SEO benefits.
Read entry AI & SearchAEO (Answer Engine Optimisation)
Optimising content to be the cited source for AI-generated answers.
Read entry AI & SearchAI Crawlers
Bots from AI companies that crawl the web to gather training data and index content.
Read entry AI & SearchAI Overview
Google's AI-generated answer summary appearing at the top of search results.
Read entry AI & SearchAI-Generated Content
Content drafted with the assistance of AI systems like GPT-4, Claude or Gemini.
Read entry Core ConceptsAlgorithmic Penalty
A ranking suppression applied automatically by Google's algorithms.
Read entry On-Page SEOAlt Text
Descriptive text that explains an image to screen readers and search engines.
Read entry Technical SEOAMP (Accelerated Mobile Pages)
A deprecated HTML framework for ultra-fast mobile pages.
Read entry On-Page SEOAnchor Text
The visible, clickable text of a hyperlink that describes the linked content.
Read entry Link BuildingAnchor Text Distribution
The mix of anchor text types pointing to a webpage from external sources.
Read entry Technical SEOArticle Schema
Structured data for articles, news stories and blog posts.
Read entry AnalyticsAttribution
The methodology for assigning credit to marketing channels in a customer journey.
Read entry Content & StrategyAuthor Byline
Visible attribution of content to a named author with credentials and bio.
Read entry Link BuildingBacklink
An incoming hyperlink from another website pointing to a page on your site.
Read entry Core ConceptsBERT
Bidirectional Encoder Representations from Transformers - a language model used in search.
Read entry Core ConceptsBing SEO
Optimising for Bing's search engine, which powers ChatGPT Search and other AI tools.
Read entry Core ConceptsBlack Hat SEO
Deceptive SEO practices that violate search engine guidelines.
Read entry AnalyticsBounce Rate
The percentage of single-page sessions where users leave without further interaction.
Read entry AI & SearchBrand SERP
The search engine results page when users search for a specific brand name.
Read entry On-Page SEOBreadcrumb Navigation
A secondary navigation showing a page's position in the site hierarchy.
Read entry Technical SEOBreadcrumbList Schema
Schema that exposes breadcrumb navigation hierarchy to search engines.
Read entry Link BuildingBroken Link Building
Identifying broken links on relevant pages and offering replacements that link to your site.
Read entry Technical SEOBrowser & CDN Caching
Storing copies of resources to avoid repeated downloads on subsequent requests.
Read entry Technical SEOCanonical URL
The preferred version of a page when duplicate or similar content exists.
Read entry E-commerceCart Abandonment
When users add items to a cart but leave without completing purchase.
Read entry E-commerceCategory Page
A landing page listing multiple products within a defined product category.
Read entry Core ConceptsccTLD
Country code top-level domain like .uk, .de, .fr indicating country targeting.
Read entry Core ConceptsCDN (Content Delivery Network)
Distributed servers that cache and deliver content from locations near users.
Read entry AI & SearchChatGPT Search
OpenAI's search-powered version of ChatGPT delivering answers with web citations.
Read entry E-commerceCheckout Optimisation
Reducing friction in the purchase process to maximise conversion completion.
Read entry On-Page SEOClick-Through Rate (CTR)
The percentage of search impressions that result in a click on a listing.
Read entry Core ConceptsCloaking
Showing different content to search engines than to human visitors.
Read entry Core ConceptsCompetitive Analysis
Researching competitors to identify SEO opportunities and threats.
Read entry Technical SEOCompression (Gzip / Brotli)
Server-side text compression that reduces bandwidth and accelerates loading.
Read entry Content & StrategyContent Audit
A systematic review of all content to assess performance and improvement opportunities.
Read entry Content & StrategyContent Brief
A document briefing writers on a specific piece of content with research and requirements.
Read entry Content & StrategyContent Calendar
A scheduled plan of content production, publication and promotion.
Read entry Content & StrategyContent Decay
The gradual decline in traffic to previously high-performing content.
Read entry On-Page SEOContent Depth
How comprehensively a page covers a topic, including subtopics and entities.
Read entry Content & StrategyContent Pruning
Removing or consolidating low-value content to strengthen overall site quality.
Read entry Content & StrategyContent Refresh
Updating existing content to restore or grow rankings and traffic.
Read entry Technical SEOContent Security Policy (CSP)
A header restricting which resources a page can load, mitigating XSS attacks.
Read entry Content & StrategyContent Strategy
A documented plan for creating, distributing and managing content to meet business goals.
Read entry AI & SearchConversational Search
Search interactions involving natural-language back-and-forth between user and engine.
Read entry AnalyticsConversion Rate
The percentage of visitors who complete a defined goal action.
Read entry Core ConceptsCookie Consent
User permission required before placing non-essential cookies.
Read entry Content & StrategyCore Algorithm Update
A major Google algorithm change affecting how rankings are calculated broadly.
Read entry Technical SEOCore Web Vitals
Google's page experience metrics measuring loading, interactivity and stability.
Read entry Technical SEOCrawl Budget
The number of pages a search engine will crawl on a site within a given period.
Read entry AnalyticsCrawl Stats Report
A Search Console report showing Googlebot's crawl behaviour on a site.
Read entry Technical SEOCrawlability
A website's ability to be discovered and crawled by search engine bots.
Read entry Technical SEOCritical CSS
Above-the-fold CSS extracted and inlined to accelerate first paint.
Read entry AnalyticsCRO (Conversion Rate Optimisation)
The systematic improvement of website conversion rates through testing and analysis.
Read entry Technical SEOCrUX (Chrome User Experience Report)
A public dataset of real-world performance data collected from Chrome users.
Read entry Technical SEOCSR vs SSR
The architectural choice between client-side and server-side rendering.
Read entry Technical SEOCumulative Layout Shift (CLS)
A Core Web Vital measuring unexpected visual movement during page load.
Read entry Link BuildingDigital PR
PR-style outreach focused on earning editorial backlinks from journalism sources.
Read entry Link BuildingDisavow Tool
A Google Search Console feature that asks Google to ignore specified backlinks.
Read entry Core ConceptsDomain Age
The length of time a domain has been registered and active.
Read entry Link BuildingDomain Authority
A third-party metric estimating a domain's overall ranking strength.
Read entry Link BuildingDomain Rating
Ahrefs' 0-100 metric estimating a domain's backlink profile strength.
Read entry Core ConceptsDoorway Page
A page created solely to rank for specific queries and funnel traffic elsewhere.
Read entry Technical SEODuplicate Content
Substantively similar content existing at multiple URLs within or across sites.
Read entry AnalyticsDwell Time
How long a user stays on a page before returning to search results.
Read entry Wix PlatformDynamic Pages
Template-based pages that generate URLs from data collection items.
Read entry E-commerceE-commerce SEO
SEO strategies specific to online stores and product-based websites.
Read entry Content & StrategyE-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness - Google's content quality framework.
Read entry Link BuildingEditorial Link
A naturally placed link earned through merit rather than direct request or payment.
Read entry Content & StrategyEditorial Standards
Documented guidelines for content quality, voice, accuracy and review processes.
Read entry AI & SearchEmbeddings
Numerical representations of text used by AI systems to measure semantic similarity.
Read entry AnalyticsEngagement Rate
GA4's metric measuring percentage of sessions with meaningful engagement.
Read entry AI & SearchEntity SEO
Optimising for distinct people, places, things and concepts recognised by search engines.
Read entry Technical SEOEvent Schema
Structured data for events, enabling rich results with dates, locations and tickets.
Read entry Content & StrategyEvergreen Content
Content that remains relevant and continues attracting traffic long after publication.
Read entry Content & StrategyExperience (E-E-A-T)
First-hand experience with a topic, added to E-A-T as a quality signal in 2022.
Read entry Core ConceptsExpired Domain
A previously registered domain that became available again after non-renewal.
Read entry E-commerceFaceted Navigation
Filter and sort options on category pages that generate multiple URL combinations.
Read entry Technical SEOFAQ Schema
Structured data for frequently asked questions, eligible for rich result display.
Read entry On-Page SEOFeatured Snippet
A direct answer pulled into the top of search results, also known as Position Zero.
Read entry Technical SEOFirst Contentful Paint (FCP)
A performance metric measuring when the first DOM content renders on screen.
Read entry Technical SEOFirst Input Delay (FID)
A deprecated Core Web Vital measuring delay between first user interaction and response.
Read entry E-commerceFree Product Listings
Organic product placements in the Shopping tab and other Google surfaces.
Read entry Core ConceptsGap Analysis
Identifying SEO opportunities by comparing your site against competitors.
Read entry Local SEOGBP Categories
The primary and secondary business categories selected in Google Business Profile.
Read entry Local SEOGBP Posts
Time-sensitive updates published on Google Business Profile listings.
Read entry Local SEOGBP Products
Product listings shown on a Google Business Profile for retail and service businesses.
Read entry Local SEOGBP Services
A list of services offered, configurable in the Google Business Profile dashboard.
Read entry Core ConceptsGDPR
EU data protection regulation governing personal data processing.
Read entry AI & SearchGemini
Google's flagship multimodal large language model powering AI Overview and other products.
Read entry AI & SearchGenerative Search
Search interfaces that use large language models to generate synthesised answers.
Read entry Local SEOGeo-Targeting
The practice of tailoring content and ads to users in specific geographic areas.
Read entry AnalyticsGoogle Analytics 4 (GA4)
Google's current analytics platform, replacing Universal Analytics.
Read entry Local SEOGoogle Business Profile
Google's free local listing platform, formerly known as Google My Business.
Read entry AI & SearchGoogle Lens
Google's visual search tool that identifies objects and finds related information.
Read entry E-commerceGoogle Merchant Center
A Google platform for submitting product data for Shopping ads and free listings.
Read entry Core ConceptsGoogle Sandbox
An informal term for the perceived ranking limitations on new sites.
Read entry AnalyticsGoogle Search Console
Google's free tool reporting how a site appears and performs in search.
Read entry E-commerceGoogle Shopping Ads
Paid product listings that appear in Google search and Shopping results.
Read entry Core ConceptsGoogle Spam Policies
Google's published rules defining content and link practices that violate guidelines.
Read entry AnalyticsGoogle Tag Manager (GTM)
A tag management system for deploying analytics and marketing scripts without code edits.
Read entry AI & SearchGPTBot
OpenAI's web crawler that gathers content for ChatGPT training and search.
Read entry Core ConceptsGrey Hat SEO
Tactics in the ambiguous space between white hat and black hat practices.
Read entry AnalyticsGSC Performance Report
Search Console's data on impressions, clicks, CTR and ranking position.
Read entry E-commerceGTIN
Global Trade Item Number - a unique product identifier used internationally.
Read entry Link BuildingGuest Posting
Writing articles for other websites in exchange for byline links and exposure.
Read entry On-Page SEOH1 Tag
The primary heading on a webpage, signalling its main topic to search engines.
Read entry Link BuildingHARO / Connectively
A platform connecting expert sources with journalists seeking quotes and insights.
Read entry Content & StrategyHead Term
High-volume, broad keywords typically targeted by pillar pages and homepages.
Read entry On-Page SEOHeading Hierarchy
The structured use of H1-H6 tags to organise page content for users and crawlers.
Read entry AnalyticsHeatmap
A visualisation showing where users click, scroll and hover on a webpage.
Read entry Core ConceptsHelpful Content
Content created primarily for people that demonstrates expertise and value.
Read entry Content & StrategyHelpful Content System
Google's ranking system targeting content created primarily for people, not search engines.
Read entry Technical SEOHowTo Schema
Structured data for step-by-step instructions, eligible for rich how-to results.
Read entry Technical SEOHreflang
An attribute that tells search engines about the language and region of a page.
Read entry Technical SEOHSTS (HTTP Strict Transport Security)
A response header that forces browsers to use HTTPS for a domain.
Read entry Technical SEOHTTP Status Codes
Standardised server response codes that indicate request outcomes.
Read entry Core ConceptsHTTP/2 and HTTP/3
Modern HTTP protocol versions offering performance improvements over HTTP/1.1.
Read entry Core ConceptsHTTPS
The secure version of HTTP that encrypts data between browser and server.
Read entry Technical SEOImage CDN
A specialised CDN that transforms and delivers images on demand.
Read entry On-Page SEOImage SEO
The practice of optimising images for search visibility and page performance.
Read entry Technical SEOImage Sitemap
A specialised XML sitemap providing metadata about images on a site.
Read entry AnalyticsIndex Coverage Report
A Search Console report showing which URLs Google has indexed and any issues.
Read entry Technical SEOIndexability
Whether a crawled page is eligible to be added to a search engine's index.
Read entry Technical SEOInfinite Scroll
A pagination pattern where new content loads automatically as users scroll.
Read entry Technical SEOInteraction to Next Paint (INP)
A Core Web Vital measuring overall interaction responsiveness.
Read entry On-Page SEOInternal Linking
Links from one page to another on the same domain, distributing authority and context.
Read entry Core ConceptsInternational SEO
SEO strategies for sites targeting multiple countries or regions.
Read entry Technical SEOJavaScript SEO
The discipline of making JavaScript-rendered content discoverable to search engines.
Read entry Technical SEOJSON-LD
A JSON-based structured data format recommended by Google for schema implementation.
Read entry Content & StrategyKeyword Cannibalisation
When multiple pages on a site compete for the same keyword, splitting authority.
Read entry On-Page SEOKeyword Density
The percentage of times a keyword appears in content relative to total word count.
Read entry Content & StrategyKeyword Difficulty
A score estimating how hard it is to rank in the top results for a keyword.
Read entry Content & StrategyKeyword Research
The process of identifying and analysing search terms users type into search engines.
Read entry On-Page SEOKeyword Stuffing
The black-hat practice of unnaturally repeating keywords to manipulate rankings.
Read entry AI & SearchKnowledge Graph
Google's database of entities and their relationships powering knowledge panels and rich results.
Read entry Technical SEOLargest Contentful Paint (LCP)
A Core Web Vital measuring how long the largest visible element takes to render.
Read entry Core ConceptsLazy Loading
Deferring image and resource loading until needed in the viewport.
Read entry Technical SEOLazy-Loaded Content
Content that loads dynamically as users scroll or interact rather than at initial page load.
Read entry Technical SEOLighthouse
Google's open-source automated tool for auditing site performance, accessibility and SEO.
Read entry Link BuildingLink Building
The process of acquiring backlinks from other websites to improve rankings.
Read entry Link BuildingLink Equity
The ranking power transferred through links from one page to another.
Read entry Core ConceptsLink Scheme
Manipulative link practices that violate Google's spam policies.
Read entry Link BuildingLink Velocity
The rate at which a website acquires new backlinks over time.
Read entry AI & SearchLLM Optimisation (LLMO)
Optimising content for inclusion in large language model training and retrieval.
Read entry Local SEOLocal Citations
Online mentions of a business's NAP details across directories, sites and platforms.
Read entry Local SEOLocal Content
Content tailored to specific cities, neighbourhoods or regional audiences.
Read entry Local SEOLocal Pack
The block of three local business listings that appear at the top of local searches.
Read entry Local SEOLocal SEO
The practice of optimising a business for searches with local intent.
Read entry Technical SEOLocalBusiness Schema
Structured data identifying physical business locations with NAP and hours.
Read entry AnalyticsLog File Analysis
Examining server logs to understand how search engines interact with a site.
Read entry Content & StrategyLong-Tail Keyword
A specific, often longer search query with lower volume but higher intent and conversion.
Read entry Core ConceptsLong-Tail Strategy
Targeting many specific, lower-volume keywords rather than competing for head terms.
Read entry On-Page SEOLSI Keywords
Latent Semantic Indexing keywords - terms semantically related to a primary keyword.
Read entry AI & SearchMachine-Generated Content
Content produced primarily by AI systems with minimal human curation.
Read entry Core ConceptsManual Action
A penalty applied by a Google reviewer for guideline violations.
Read entry On-Page SEOMeta Description
A short summary of a page's content shown beneath the title in search results.
Read entry Technical SEOMeta Robots Tag
An HTML meta tag controlling crawler indexing and link-following behaviour.
Read entry Technical SEOMinification
Removing unnecessary characters from code to reduce file size.
Read entry Technical SEOMobile Usability
How well a site functions on mobile devices, evaluated by Google as a ranking factor.
Read entry Technical SEOMobile-First Indexing
Google's use of the mobile version of a site as the primary basis for indexing.
Read entry E-commerceMPN
Manufacturer Part Number - a manufacturer-assigned product identifier.
Read entry Local SEOMulti-Location SEO
SEO strategies for businesses operating across multiple physical locations.
Read entry Core ConceptsMultilingual SEO
SEO for sites serving content in multiple languages.
Read entry AI & SearchMultimodal Search
Search systems that process and return results across multiple media types.
Read entry Core ConceptsMUM
Multitask Unified Model - Google's multimodal AI for complex search queries.
Read entry Local SEONAP Citation
A mention of a business's Name, Address and Phone number across the web.
Read entry Technical SEOnofollow Attribute
A link attribute telling search engines not to pass authority through a link.
Read entry Technical SEOnoindex Meta Tag
A directive telling search engines not to include a page in their index.
Read entry On-Page SEOOff-Page SEO
SEO activities performed outside a website to influence rankings, primarily backlinks.
Read entry On-Page SEOOn-Page SEO
The practice of optimising elements within a webpage to improve rankings.
Read entry On-Page SEOOpen Graph
A meta tag protocol that controls how URLs render when shared on social platforms.
Read entry On-Page SEOOpen Graph Image
A specific image used when a URL is shared on social media.
Read entry Core ConceptsOrganic Traffic
Visitors arriving from unpaid search engine results.
Read entry Technical SEOOrganization Schema
Structured data identifying a company entity with logo, social profiles and contact info.
Read entry Core ConceptsOrphan Page
A page with no internal links pointing to it from elsewhere on the site.
Read entry Link BuildingPageRank
Google's original algorithm for ranking web pages based on link analysis.
Read entry Technical SEOPageSpeed Insights
Google's public performance testing tool combining lab and real-user data.
Read entry Technical SEOPaginated Series
Multi-page content series like blog archives and product listings.
Read entry On-Page SEOPagination
Splitting content across multiple numbered pages, common for blogs and product lists.
Read entry Technical SEOParameter URLs
URLs containing query string parameters affecting content or tracking.
Read entry AI & SearchParasite SEO
Publishing content on high-authority third-party domains to leverage their rankings.
Read entry On-Page SEOPeople Also Ask (PAA)
An expandable SERP feature showing related questions and answers.
Read entry AI & SearchPerplexity
An AI-powered search engine providing cited, conversational answers.
Read entry On-Page SEOPillar Page
A long-form page covering a broad topic that links to detailed subtopic pages.
Read entry AnalyticsPogosticking
When users click a result, return to search and click another result rapidly.
Read entry Technical SEOPreload Hints
HTML link hints that tell browsers to fetch important resources early.
Read entry Core ConceptsPrivacy Policy
A page explaining how a site collects, uses and protects user data.
Read entry Core ConceptsPrivate Blog Network (PBN)
A network of websites controlled by one entity and used to build links to a target.
Read entry E-commerceProduct Page
An individual page representing a single product or product family.
Read entry E-commerceProduct Reviews
Customer-written assessments of products that influence purchase decisions and SEO.
Read entry Technical SEOProduct Schema
Schema markup that exposes product details to search engines for rich results.
Read entry Core ConceptsProgrammatic SEO
Generating large volumes of pages from structured data and templates.
Read entry Technical SEOProgressive Web App (PWA)
A web app technology delivering app-like experiences with installability and offline support.
Read entry Core ConceptsRankBrain
A machine learning system Google uses to interpret search queries.
Read entry Core ConceptsRanking
A page's position in search results for a specific query.
Read entry AnalyticsReal User Monitoring (RUM)
Performance measurement based on actual visitor experiences in their real environments.
Read entry Core ConceptsReconsideration Request
A formal request to Google to remove a manual action after fixing issues.
Read entry Technical SEORedirect
A server response that sends users and crawlers from one URL to another.
Read entry Technical SEORedirect Chain
A sequence of redirects between an initial URL and the final destination.
Read entry Technical SEORender-Blocking Resources
Scripts and stylesheets that delay first paint until they finish loading.
Read entry Technical SEORendering
The process by which search engines convert source HTML into the final visible page.
Read entry Local SEOReserve with Google
A Google programme allowing direct bookings from search results and Maps.
Read entry Technical SEOResponsive Design
A design approach that adapts a single codebase to all screen sizes.
Read entry AI & SearchRetrieval Augmented Generation (RAG)
A technique combining retrieval from a knowledge base with LLM generation.
Read entry Technical SEOReview & AggregateRating Schema
Structured data exposing reviews and rating averages to search results.
Read entry Local SEOReviews Management
The practice of soliciting, responding to and leveraging customer reviews.
Read entry AI & SearchReviews System
A Google ranking system specifically targeting low-quality reviews content.
Read entry On-Page SEORich Results
Enhanced search listings featuring images, ratings, prices and other rich elements.
Read entry Technical SEOrobots.txt
A text file at the site root that instructs crawlers which URLs to access.
Read entry AI & SearchsameAs Schema Property
A schema property linking an entity to authoritative external profiles.
Read entry Technical SEOSchema Markup
Structured data vocabulary that helps search engines understand page content.
Read entry Core ConceptsSearch Algorithm
The complex set of rules and machine learning systems that rank web pages.
Read entry AI & SearchSearch Generative Experience (SGE)
The original codename for Google's AI-powered search experience, now called AI Overview.
Read entry Content & StrategySearch Intent
The underlying goal a user has when entering a search query.
Read entry Content & StrategySearch Volume
The estimated number of times a keyword is searched in a specific market and timeframe.
Read entry Technical SEOSecurity Headers
HTTP response headers that strengthen browser security and user trust.
Read entry On-Page SEOSemantic SEO
Optimising for meaning, context and entity relationships rather than exact keywords.
Read entry Core ConceptsSEO
Search Engine Optimisation - the practice of improving organic search visibility.
Read entry Core ConceptsSERP
Search Engine Results Page - the page Google or another engine returns for a query.
Read entry Content & StrategySERP Analysis
Reviewing search engine results for a query to understand competition and intent.
Read entry On-Page SEOSERP Features
Special elements in search results beyond the standard ten blue links.
Read entry On-Page SEOSERP Snippet
The appearance of a webpage in search results, including title, URL and description.
Read entry Content & StrategySERP Volatility
The degree of fluctuation in search results, often signalling algorithm activity.
Read entry Technical SEOServer-Side Rendering (SSR)
Generating HTML on the server before sending it to the browser.
Read entry Local SEOService Area Business
A business model where services are delivered at customer locations, not a storefront.
Read entry Technical SEOService Worker
A browser-based script that intercepts network requests for caching and offline support.
Read entry AnalyticsSession Recording
Replaying anonymised user sessions to understand actual on-site behaviour.
Read entry Core ConceptsShare of Voice
A site's share of total potential search traffic across a keyword set.
Read entry Core ConceptsSite Architecture
The hierarchical organisation of a website's pages and internal linking structure.
Read entry Core ConceptsSite Migration
Moving a website to a new domain, platform, design or URL structure.
Read entry AI & SearchSite Reputation Abuse
A Google policy targeting third-party content hosted on authoritative sites for SEO leverage.
Read entry Technical SEOSite Speed
How quickly pages load and become interactive for users.
Read entry Content & StrategySocial Sharing
Distribution of content across social media platforms for amplification.
Read entry Technical SEOSoft 404
A page that returns a 200 status but displays not-found-style content.
Read entry Link BuildingSponsored Link Attribute
A link attribute (rel="sponsored") identifying paid or sponsored placements.
Read entry Core ConceptsSSL Certificate
A digital certificate enabling encrypted HTTPS connections.
Read entry Technical SEOSubdomain
A separate domain prefixed before the main domain (e.g., blog.example.com).
Read entry Technical SEOSubfolder / Subdirectory
A path within the main domain (e.g., example.com/blog/) used to organise content.
Read entry Technical SEOTechnical SEO
The optimisation of site infrastructure to enable crawling, indexing and rendering.
Read entry Core ConceptsThin Affiliate Page
Pages built around affiliate links without genuine added value.
Read entry Content & StrategyThin Content
Pages with little or no original value, often associated with low rankings.
Read entry Core ConceptsTime to First Byte (TTFB)
The time from a request being made to the first byte of response arriving.
Read entry On-Page SEOTitle Tag
The HTML element that defines a webpage's title in search results and browser tabs.
Read entry AI & SearchTopic Authority System
A Google ranking system that prioritises sites with depth in specific topics.
Read entry On-Page SEOTopic Cluster
A group of related pages anchored by a pillar page demonstrating topical authority.
Read entry Content & StrategyTopic Research
Exploring topic areas, related questions and content gaps before keyword-level planning.
Read entry On-Page SEOTopical Authority
The depth and breadth of a site's coverage on a given subject area.
Read entry Link BuildingToxic Backlinks
Low-quality or spammy links that may harm a website's rankings.
Read entry On-Page SEOTwitter Card
Meta tags that customise how URLs appear when shared on X (formerly Twitter).
Read entry Link BuildingUGC Link Attribute
A link attribute (rel="ugc") identifying user-generated content links.
Read entry E-commerceURL Parameter Handling
Strategies for managing URL parameters that affect content or session state.
Read entry On-Page SEOURL Slug
The portion of a URL that identifies a specific page, typically derived from the title.
Read entry On-Page SEOURL Structure
The organisation of URLs across a website using folders, subfolders and parameters.
Read entry Content & StrategyUser Intent
The specific need or goal driving a user's interaction with content or search.
Read entry AnalyticsUTM Parameters
URL tags that identify the source, medium and campaign of inbound traffic.
Read entry On-Page SEOVideo SEO
Optimising video content to rank in search and video carousels.
Read entry Technical SEOVideo Sitemap
A specialised sitemap exposing video content metadata to search engines.
Read entry Technical SEOVideoObject Schema
Structured data describing video content, required for video rich results.
Read entry AI & SearchVoice Search
Search performed via spoken queries through assistants like Siri, Alexa and Google Assistant.
Read entry Core ConceptsWCAG
Web Content Accessibility Guidelines - the international accessibility standard.
Read entry Core ConceptsWeb Vitals
Google's broader set of performance metrics, including but extending beyond Core Web Vitals.
Read entry AnalyticsWebmaster Tools
Free platforms from search engines providing site performance data and management features.
Read entry Core ConceptsWebP / AVIF
Modern image formats offering smaller file sizes than JPEG and PNG.
Read entry Core ConceptsWhite Hat SEO
SEO practices that comply with search engine guidelines and prioritise user value.
Read entry AI & SearchWikidata
A free, collaborative knowledge base used as a source for the Google Knowledge Graph.
Read entry Wix PlatformWix 301 Redirects
Permanent URL redirects configured through Wix's redirect manager.
Read entry Wix PlatformWix Analytics
Built-in analytics dashboard with traffic, behaviour and conversion reports.
Read entry Wix PlatformWix App Market
The marketplace of third-party apps that extend Wix functionality.
Read entry Wix PlatformWix Ascend
Wix's business and marketing suite covering email, CRM and automation.
Read entry Wix PlatformWix Blog
Wix's native blogging engine with categories, tags and AI writing tools.
Read entry Wix PlatformWix Bookings
Wix's native appointment scheduling system for service-based businesses.
Read entry Wix PlatformWix Canonical Tags
Canonical URL declarations set per page in the Wix SEO settings.
Read entry Wix PlatformWix CDN
Wix's global content delivery network powered by Google Cloud and Fastly.
Read entry Wix PlatformWix Dashboard
The administrative control centre for managing every aspect of a Wix site.
Read entry Wix PlatformWix Data Collections
Wix's built-in database used for dynamic content and content models.
Read entry Wix PlatformWix Editor
The drag-and-drop visual builder used to design Wix websites.
Read entry Wix PlatformWix Events
Wix's event management system with native Event schema and ticketing.
Read entry Wix PlatformWix Hotels
Wix's hotel and accommodation booking platform with rate management.
Read entry Wix PlatformWix HTTPS / SSL
Free SSL certificates issued automatically to every Wix site.
Read entry Wix PlatformWix Image Optimisation
Automatic image compression, lazy loading and modern format delivery.
Read entry Wix PlatformWix Marketing Suite
The collection of marketing tools inside Wix dashboards.
Read entry Wix PlatformWix Meta Tags
Page-level title and description tags set in the Wix SEO panel.
Read entry Wix PlatformWix Mobile Editor
A separate mobile design view in Wix Editor for fine-tuning small screens.
Read entry Wix PlatformWix Multilingual
Wix's native multi-language site management with auto hreflang.
Read entry Wix PlatformWix Restaurants
Wix's suite of restaurant tools including ordering, reservations and menus.
Read entry Wix PlatformWix Reviews
A native and third-party review system that adds star ratings to listings.
Read entry Wix PlatformWix robots.txt
The crawler instruction file editable through Wix's SEO Tools.
Read entry Wix PlatformWix Router (Velo)
A Velo API for handling custom URL routing with server-side rendering.
Read entry Wix PlatformWix SEO Score
A 0-100 SEO health metric calculated by Wix for each page.
Read entry Wix PlatformWix SEO Tools Menu
The dedicated SEO control panel inside the Wix Marketing & SEO dashboard.
Read entry Wix PlatformWix SEO Wiz
Wix's built-in step-by-step SEO setup wizard for new and existing sites.
Read entry Wix PlatformWix Sitemap
The XML sitemap automatically generated and maintained by Wix.
Read entry Wix PlatformWix Stores
Wix's native e-commerce platform with built-in SEO controls per product.
Read entry Wix PlatformWix Structured Data
JSON-LD schema markup added through Wix's structured data editor.
Read entry Wix PlatformWix Studio
Wix's pro-grade design platform with responsive breakpoints and CSS controls.
Read entry Wix PlatformWix Velo
Wix's full-stack JavaScript development platform for custom functionality.
Read entry Wix PlatformWix Velo APIs
JavaScript APIs that expose Wix platform functionality to developers.
Read entry Wix PlatformWix x Google Business
Wix's native integration with Google Business Profile for local SEO.
Read entry On-Page SEOWord Count
The total number of words on a page; not a direct ranking factor but a useful proxy.
Read entry Technical SEOXML Sitemap
A structured file listing all important URLs for search engine discovery.
Read entry Content & StrategyYMYL
Your Money or Your Life topics where content quality has significant impact on users.
Read entry AI & SearchYouTube SEO
Optimising videos for visibility within YouTube's search and recommendations.
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