Wix SEO Wiki

All Wiki Entries (303)

A/B Testing

Comparing two versions of a page or element to determine which performs better.

Accessibility (a11y)

Designing sites usable by people with disabilities; correlated with SEO benefits.

AEO (Answer Engine Optimisation)

Optimising content to be the cited source for AI-generated answers.

AI Crawlers

Bots from AI companies that crawl the web to gather training data and index content.

AI Overview

Google's AI-generated answer summary appearing at the top of search results.

AI-Generated Content

Content drafted with the assistance of AI systems like GPT-4, Claude or Gemini.

Algorithmic Penalty

A ranking suppression applied automatically by Google's algorithms.

Alt Text

Descriptive text that explains an image to screen readers and search engines.

AMP (Accelerated Mobile Pages)

A deprecated HTML framework for ultra-fast mobile pages.

Anchor Text

The visible, clickable text of a hyperlink that describes the linked content.

Anchor Text Distribution

The mix of anchor text types pointing to a webpage from external sources.

Article Schema

Structured data for articles, news stories and blog posts.

Attribution

The methodology for assigning credit to marketing channels in a customer journey.

Author Byline

Visible attribution of content to a named author with credentials and bio.

Backlink

An incoming hyperlink from another website pointing to a page on your site.

BERT

Bidirectional Encoder Representations from Transformers - a language model used in search.

Bing SEO

Optimising for Bing's search engine, which powers ChatGPT Search and other AI tools.

Black Hat SEO

Deceptive SEO practices that violate search engine guidelines.

Bounce Rate

The percentage of single-page sessions where users leave without further interaction.

Brand SERP

The search engine results page when users search for a specific brand name.

Breadcrumb Navigation

A secondary navigation showing a page's position in the site hierarchy.

BreadcrumbList Schema

Schema that exposes breadcrumb navigation hierarchy to search engines.

Broken Link Building

Identifying broken links on relevant pages and offering replacements that link to your site.

Browser & CDN Caching

Storing copies of resources to avoid repeated downloads on subsequent requests.

Canonical URL

The preferred version of a page when duplicate or similar content exists.

Cart Abandonment

When users add items to a cart but leave without completing purchase.

Category Page

A landing page listing multiple products within a defined product category.

ccTLD

Country code top-level domain like .uk, .de, .fr indicating country targeting.

CDN (Content Delivery Network)

Distributed servers that cache and deliver content from locations near users.

ChatGPT Search

OpenAI's search-powered version of ChatGPT delivering answers with web citations.

Checkout Optimisation

Reducing friction in the purchase process to maximise conversion completion.

Click-Through Rate (CTR)

The percentage of search impressions that result in a click on a listing.

Cloaking

Showing different content to search engines than to human visitors.

Competitive Analysis

Researching competitors to identify SEO opportunities and threats.

Compression (Gzip / Brotli)

Server-side text compression that reduces bandwidth and accelerates loading.

Content Audit

A systematic review of all content to assess performance and improvement opportunities.

Content Brief

A document briefing writers on a specific piece of content with research and requirements.

Content Calendar

A scheduled plan of content production, publication and promotion.

Content Decay

The gradual decline in traffic to previously high-performing content.

Content Depth

How comprehensively a page covers a topic, including subtopics and entities.

Content Pruning

Removing or consolidating low-value content to strengthen overall site quality.

Content Refresh

Updating existing content to restore or grow rankings and traffic.

Content Security Policy (CSP)

A header restricting which resources a page can load, mitigating XSS attacks.

Content Strategy

A documented plan for creating, distributing and managing content to meet business goals.

Conversational Search

Search interactions involving natural-language back-and-forth between user and engine.

Conversion Rate

The percentage of visitors who complete a defined goal action.

Cookie Consent

User permission required before placing non-essential cookies.

Core Algorithm Update

A major Google algorithm change affecting how rankings are calculated broadly.

Core Web Vitals

Google's page experience metrics measuring loading, interactivity and stability.

Crawl Budget

The number of pages a search engine will crawl on a site within a given period.

Crawl Stats Report

A Search Console report showing Googlebot's crawl behaviour on a site.

Crawlability

A website's ability to be discovered and crawled by search engine bots.

Critical CSS

Above-the-fold CSS extracted and inlined to accelerate first paint.

CRO (Conversion Rate Optimisation)

The systematic improvement of website conversion rates through testing and analysis.

CrUX (Chrome User Experience Report)

A public dataset of real-world performance data collected from Chrome users.

CSR vs SSR

The architectural choice between client-side and server-side rendering.

Cumulative Layout Shift (CLS)

A Core Web Vital measuring unexpected visual movement during page load.

Digital PR

PR-style outreach focused on earning editorial backlinks from journalism sources.

Disavow Tool

A Google Search Console feature that asks Google to ignore specified backlinks.

Domain Age

The length of time a domain has been registered and active.

Domain Authority

A third-party metric estimating a domain's overall ranking strength.

Domain Rating

Ahrefs' 0-100 metric estimating a domain's backlink profile strength.

Doorway Page

A page created solely to rank for specific queries and funnel traffic elsewhere.

Duplicate Content

Substantively similar content existing at multiple URLs within or across sites.

Dwell Time

How long a user stays on a page before returning to search results.

Dynamic Pages

Template-based pages that generate URLs from data collection items.

E-commerce SEO

SEO strategies specific to online stores and product-based websites.

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness - Google's content quality framework.

Editorial Link

A naturally placed link earned through merit rather than direct request or payment.

Editorial Standards

Documented guidelines for content quality, voice, accuracy and review processes.

Embeddings

Numerical representations of text used by AI systems to measure semantic similarity.

Engagement Rate

GA4's metric measuring percentage of sessions with meaningful engagement.

Entity SEO

Optimising for distinct people, places, things and concepts recognised by search engines.

Event Schema

Structured data for events, enabling rich results with dates, locations and tickets.

Evergreen Content

Content that remains relevant and continues attracting traffic long after publication.

Experience (E-E-A-T)

First-hand experience with a topic, added to E-A-T as a quality signal in 2022.

Expired Domain

A previously registered domain that became available again after non-renewal.

Faceted Navigation

Filter and sort options on category pages that generate multiple URL combinations.

FAQ Schema

Structured data for frequently asked questions that feeds AI citation systems.

Featured Snippet

A direct answer pulled into the top of search results, also known as Position Zero.

First Contentful Paint (FCP)

A performance metric measuring when the first DOM content renders on screen.

First Input Delay (FID)

A deprecated Core Web Vital measuring delay between first user interaction and response.

Free Product Listings

Organic product placements in the Shopping tab and other Google surfaces.

Gap Analysis

Identifying SEO opportunities by comparing your site against competitors.

GBP Categories

The primary and secondary business categories selected in Google Business Profile.

GBP Posts

Time-sensitive updates published on Google Business Profile listings.

GBP Products

Product listings shown on a Google Business Profile for retail and service businesses.

GBP Services

A list of services offered, configurable in the Google Business Profile dashboard.

GDPR

EU data protection regulation governing personal data processing.

Gemini

Google's flagship multimodal large language model powering AI Overview and other products.

Generative Search

Search interfaces that use large language models to generate synthesised answers.

Geo-Targeting

The practice of tailoring content and ads to users in specific geographic areas.

Google Analytics 4 (GA4)

Google's current analytics platform, replacing Universal Analytics.

Google Business Profile

Google's free local listing platform, formerly known as Google My Business.

Google Lens

Google's visual search tool that identifies objects and finds related information.

Google Merchant Center

A Google platform for submitting product data for Shopping ads and free listings.

Google Sandbox

An informal term for the perceived ranking limitations on new sites.

Google Search Console

Google's free tool reporting how a site appears and performs in search.

Google Shopping Ads

Paid product listings that appear in Google search and Shopping results.

Google Spam Policies

Google's published rules defining content and link practices that violate guidelines.

Google Tag Manager (GTM)

A tag management system for deploying analytics and marketing scripts without code edits.

GPTBot

OpenAI's web crawler that gathers content for ChatGPT training and search.

Grey Hat SEO

Tactics in the ambiguous space between white hat and black hat practices.

GSC Performance Report

Search Console's data on impressions, clicks, CTR and ranking position.

GTIN

Global Trade Item Number - a unique product identifier used internationally.

Guest Posting

Writing articles for other websites in exchange for byline links and exposure.

H1 Tag

The primary heading on a webpage, signalling its main topic to search engines.

HARO / Connectively

A platform connecting expert sources with journalists seeking quotes and insights.

Head Term

High-volume, broad keywords typically targeted by pillar pages and homepages.

Heading Hierarchy

The structured use of H1-H6 tags to organise page content for users and crawlers.

Heatmap

A visualisation showing where users click, scroll and hover on a webpage.

Helpful Content

Content created primarily for people that demonstrates expertise and value.

Helpful Content System

Google's ranking system targeting content created primarily for people, not search engines.

HowTo Schema

Structured data for step-by-step instructions, eligible for rich how-to results.

Hreflang

An attribute that tells search engines about the language and region of a page.

HSTS (HTTP Strict Transport Security)

A response header that forces browsers to use HTTPS for a domain.

HTTP Status Codes

Standardised server response codes that indicate request outcomes.

HTTP/2 and HTTP/3

Modern HTTP protocol versions offering performance improvements over HTTP/1.1.

HTTPS

The secure version of HTTP that encrypts data between browser and server.

Image CDN

A specialised CDN that transforms and delivers images on demand.

Image SEO

The practice of optimising images for search visibility and page performance.

Image Sitemap

A specialised XML sitemap providing metadata about images on a site.

Index Coverage Report

A Search Console report showing which URLs Google has indexed and any issues.

Indexability

Whether a crawled page is eligible to be added to a search engine's index.

Infinite Scroll

A pagination pattern where new content loads automatically as users scroll.

Interaction to Next Paint (INP)

A Core Web Vital measuring overall interaction responsiveness.

Internal Linking

Links from one page to another on the same domain, distributing authority and context.

International SEO

SEO strategies for sites targeting multiple countries or regions.

JavaScript SEO

The discipline of making JavaScript-rendered content discoverable to search engines.

JSON-LD

A JSON-based structured data format recommended by Google for schema implementation.

Keyword Cannibalisation

When multiple pages on a site compete for the same keyword, splitting authority.

Keyword Density

The percentage of times a keyword appears in content relative to total word count.

Keyword Difficulty

A score estimating how hard it is to rank in the top results for a keyword.

Keyword Research

The process of identifying and analysing search terms users type into search engines.

Keyword Stuffing

The black-hat practice of unnaturally repeating keywords to manipulate rankings.

Knowledge Graph

Google's database of entities and their relationships powering knowledge panels and rich results.

Largest Contentful Paint (LCP)

A Core Web Vital measuring how long the largest visible element takes to render.

Lazy Loading

Deferring image and resource loading until needed in the viewport.

Lazy-Loaded Content

Content that loads dynamically as users scroll or interact rather than at initial page load.

Lighthouse

Google's open-source automated tool for auditing site performance, accessibility and SEO.

Link Building

The process of acquiring backlinks from other websites to improve rankings.

Link Equity

The ranking power transferred through links from one page to another.

Link Scheme

Manipulative link practices that violate Google's spam policies.

Link Velocity

The rate at which a website acquires new backlinks over time.

LLM Optimisation (LLMO)

Optimising content for inclusion in large language model training and retrieval.

Local Citations

Online mentions of a business's NAP details across directories, sites and platforms.

Local Content

Content tailored to specific cities, neighbourhoods or regional audiences.

Local Pack

The block of three local business listings that appear at the top of local searches.

Local SEO

The practice of optimising a business for searches with local intent.

LocalBusiness Schema

Structured data identifying physical business locations with NAP and hours.

Log File Analysis

Examining server logs to understand how search engines interact with a site.

Long-Tail Keyword

A specific, often longer search query with lower volume but higher intent and conversion.

Long-Tail Strategy

Targeting many specific, lower-volume keywords rather than competing for head terms.

LSI Keywords

Latent Semantic Indexing keywords - terms semantically related to a primary keyword.

Machine-Generated Content

Content produced primarily by AI systems with minimal human curation.

Manual Action

A penalty applied by a Google reviewer for guideline violations.

Meta Description

A short summary of a page's content shown beneath the title in search results.

Meta Robots Tag

An HTML meta tag controlling crawler indexing and link-following behaviour.

Minification

Removing unnecessary characters from code to reduce file size.

Mobile Usability

How well a site functions on mobile devices, evaluated by Google as a ranking factor.

Mobile-First Indexing

Google's use of the mobile version of a site as the primary basis for indexing.

MPN

Manufacturer Part Number - a manufacturer-assigned product identifier.

Multi-Location SEO

SEO strategies for businesses operating across multiple physical locations.

Multilingual SEO

SEO for sites serving content in multiple languages.

Multimodal Search

Search systems that process and return results across multiple media types.

MUM

Multitask Unified Model - Google's multimodal AI for complex search queries.

NAP Citation

A mention of a business's Name, Address and Phone number across the web.

nofollow Attribute

A link attribute telling search engines not to pass authority through a link.

noindex Meta Tag

A directive telling search engines not to include a page in their index.

Off-Page SEO

SEO activities performed outside a website to influence rankings, primarily backlinks.

On-Page SEO

The practice of optimising elements within a webpage to improve rankings.

Open Graph

A meta tag protocol that controls how URLs render when shared on social platforms.

Open Graph Image

A specific image used when a URL is shared on social media.

Organic Traffic

Visitors arriving from unpaid search engine results.

Organization Schema

Structured data identifying a company entity with logo, social profiles and contact info.

Orphan Page

A page with no internal links pointing to it from elsewhere on the site.

PageRank

Google's original algorithm for ranking web pages based on link analysis.

PageSpeed Insights

Google's public performance testing tool combining lab and real-user data.

Paginated Series

Multi-page content series like blog archives and product listings.

Pagination

Splitting content across multiple numbered pages, common for blogs and product lists.

Parameter URLs

URLs containing query string parameters affecting content or tracking.

Parasite SEO

Publishing content on high-authority third-party domains to leverage their rankings.

People Also Ask (PAA)

An expandable SERP feature showing related questions and answers.

Perplexity

An AI-powered search engine providing cited, conversational answers.

Pillar Page

A long-form page covering a broad topic that links to detailed subtopic pages.

Pogosticking

When users click a result, return to search and click another result rapidly.

Preload Hints

HTML link hints that tell browsers to fetch important resources early.

Privacy Policy

A page explaining how a site collects, uses and protects user data.

Private Blog Network (PBN)

A network of websites controlled by one entity and used to build links to a target.

Product Page

An individual page representing a single product or product family.

Product Reviews

Customer-written assessments of products that influence purchase decisions and SEO.

Product Schema

Schema markup that exposes product details to search engines for rich results.

Programmatic SEO

Generating large volumes of pages from structured data and templates.

Progressive Web App (PWA)

A web app technology delivering app-like experiences with installability and offline support.

RankBrain

A machine learning system Google uses to interpret search queries.

Ranking

A page's position in search results for a specific query.

Real User Monitoring (RUM)

Performance measurement based on actual visitor experiences in their real environments.

Reconsideration Request

A formal request to Google to remove a manual action after fixing issues.

Redirect

A server response that sends users and crawlers from one URL to another.

Redirect Chain

A sequence of redirects between an initial URL and the final destination.

Render-Blocking Resources

Scripts and stylesheets that delay first paint until they finish loading.

Rendering

The process by which search engines convert source HTML into the final visible page.

Reserve with Google

A Google programme allowing direct bookings from search results and Maps.

Responsive Design

A design approach that adapts a single codebase to all screen sizes.

Retrieval Augmented Generation (RAG)

A technique combining retrieval from a knowledge base with LLM generation.

Review & AggregateRating Schema

Structured data exposing reviews and rating averages to search results.

Reviews Management

The practice of soliciting, responding to and leveraging customer reviews.

Reviews System

A Google ranking system specifically targeting low-quality reviews content.

Rich Results

Enhanced search listings featuring images, ratings, prices and other rich elements.

robots.txt

A text file at the site root that instructs crawlers which URLs to access.

sameAs Schema Property

A schema property linking an entity to authoritative external profiles.

Schema Markup

Structured data vocabulary that helps search engines understand page content.

Search Algorithm

The complex set of rules and machine learning systems that rank web pages.

Search Generative Experience (SGE)

The original codename for Google's AI-powered search experience, now called AI Overview.

Search Intent

The underlying goal a user has when entering a search query.

Search Volume

The estimated number of times a keyword is searched in a specific market and timeframe.

Security Headers

HTTP response headers that strengthen browser security and user trust.

Semantic SEO

Optimising for meaning, context and entity relationships rather than exact keywords.

SEO

Search Engine Optimisation - the practice of improving organic search visibility.

SERP

Search Engine Results Page - the page Google or another engine returns for a query.

SERP Analysis

Reviewing search engine results for a query to understand competition and intent.

SERP Features

Special elements in search results beyond the standard ten blue links.

SERP Snippet

The appearance of a webpage in search results, including title, URL and description.

SERP Volatility

The degree of fluctuation in search results, often signalling algorithm activity.

Server-Side Rendering (SSR)

Generating HTML on the server before sending it to the browser.

Service Area Business

A business model where services are delivered at customer locations, not a storefront.

Service Worker

A browser-based script that intercepts network requests for caching and offline support.

Session Recording

Replaying anonymised user sessions to understand actual on-site behaviour.

Share of Voice

A site's share of total potential search traffic across a keyword set.

Site Architecture

The hierarchical organisation of a website's pages and internal linking structure.

Site Migration

Moving a website to a new domain, platform, design or URL structure.

Site Reputation Abuse

A Google policy targeting third-party content hosted on authoritative sites for SEO leverage.

Site Speed

How quickly pages load and become interactive for users.

Social Sharing

Distribution of content across social media platforms for amplification.

Soft 404

A page that returns a 200 status but displays not-found-style content.

Sponsored Link Attribute

A link attribute (rel="sponsored") identifying paid or sponsored placements.

SSL Certificate

A digital certificate enabling encrypted HTTPS connections.

Subdomain

A separate domain prefixed before the main domain (e.g., blog.example.com).

Subfolder / Subdirectory

A path within the main domain (e.g., example.com/blog/) used to organise content.

Technical SEO

The optimisation of site infrastructure to enable crawling, indexing and rendering.

Thin Affiliate Page

Pages built around affiliate links without genuine added value.

Thin Content

Pages with little or no original value, often associated with low rankings.

Time to First Byte (TTFB)

The time from a request being made to the first byte of response arriving.

Title Tag

The HTML element that defines a webpage's title in search results and browser tabs.

Topic Authority System

A Google ranking system that prioritises sites with depth in specific topics.

Topic Cluster

A group of related pages anchored by a pillar page demonstrating topical authority.

Topic Research

Exploring topic areas, related questions and content gaps before keyword-level planning.

Topical Authority

The depth and breadth of a site's coverage on a given subject area.

Toxic Backlinks

Low-quality or spammy links that may harm a website's rankings.

Twitter Card

Meta tags that customise how URLs appear when shared on X (formerly Twitter).

UGC Link Attribute

A link attribute (rel="ugc") identifying user-generated content links.

URL Parameter Handling

Strategies for managing URL parameters that affect content or session state.

URL Slug

The portion of a URL that identifies a specific page, typically derived from the title.

URL Structure

The organisation of URLs across a website using folders, subfolders and parameters.

User Intent

The specific need or goal driving a user's interaction with content or search.

UTM Parameters

URL tags that identify the source, medium and campaign of inbound traffic.

Video SEO

Optimising video content to rank in search and video carousels.

Video Sitemap

A specialised sitemap exposing video content metadata to search engines.

VideoObject Schema

Structured data describing video content, required for video rich results.

Voice Search

Search performed via spoken queries through assistants like Siri, Alexa and Google Assistant.

WCAG

Web Content Accessibility Guidelines - the international accessibility standard.

Web Vitals

Google's broader set of performance metrics, including but extending beyond Core Web Vitals.

Webmaster Tools

Free platforms from search engines providing site performance data and management features.

WebP / AVIF

Modern image formats offering smaller file sizes than JPEG and PNG.

White Hat SEO

SEO practices that comply with search engine guidelines and prioritise user value.

Wikidata

A free, collaborative knowledge base used as a source for the Google Knowledge Graph.

Wix 301 Redirects

Permanent URL redirects configured through Wix's redirect manager.

Wix Analytics

Built-in analytics dashboard with traffic, behaviour and conversion reports.

Wix App Market

The marketplace of third-party apps that extend Wix functionality.

Wix Ascend

Wix's business and marketing suite covering email, CRM and automation.

Wix Blog

Wix's native blogging engine with categories, tags and AI writing tools.

Wix Bookings

Wix's native appointment scheduling system for service-based businesses.

Wix Canonical Tags

Canonical URL declarations set per page in the Wix SEO settings.

Wix CDN

Wix's global content delivery network powered by Google Cloud and Fastly.

Wix Dashboard

The administrative control centre for managing every aspect of a Wix site.

Wix Data Collections

Wix's built-in database used for dynamic content and content models.

Wix Editor

The drag-and-drop visual builder used to design Wix websites.

Wix Events

Wix's event management system with native Event schema and ticketing.

Wix Hotels

Wix's hotel and accommodation booking platform with rate management.

Wix HTTPS / SSL

Free SSL certificates issued automatically to every Wix site.

Wix Image Optimisation

Automatic image compression, lazy loading and modern format delivery.

Wix Marketing Suite

The collection of marketing tools inside Wix dashboards.

Wix Meta Tags

Page-level title and description tags set in the Wix SEO panel.

Wix Mobile Editor

A separate mobile design view in Wix Editor for fine-tuning small screens.

Wix Multilingual

Wix's native multi-language site management with auto hreflang.

Wix Restaurants

Wix's suite of restaurant tools including ordering, reservations and menus.

Wix Reviews

A native and third-party review system that adds star ratings to listings.

Wix robots.txt

The crawler instruction file editable through Wix's SEO Tools.

Wix Router (Velo)

A Velo API for handling custom URL routing with server-side rendering.

Wix SEO Score

A 0-100 SEO health metric calculated by Wix for each page.

Wix SEO Tools Menu

The dedicated SEO control panel inside the Wix Marketing & SEO dashboard.

Wix SEO Wiz

Wix's built-in step-by-step SEO setup wizard for new and existing sites.

Wix Sitemap

The XML sitemap automatically generated and maintained by Wix.

Wix Stores

Wix's native e-commerce platform with built-in SEO controls per product.

Wix Structured Data

JSON-LD schema markup added through Wix's structured data editor.

Wix Studio

Wix's pro-grade design platform with responsive breakpoints and CSS controls.

Wix Velo

Wix's full-stack JavaScript development platform for custom functionality.

Wix Velo APIs

JavaScript APIs that expose Wix platform functionality to developers.

Wix x Google Business

Wix's native integration with Google Business Profile for local SEO.

Word Count

The total number of words on a page; not a direct ranking factor but a useful proxy.

XML Sitemap

A structured file listing all important URLs for search engine discovery.

YMYL

Your Money or Your Life topics where content quality has significant impact on users.

YouTube SEO

Optimising videos for visibility within YouTube's search and recommendations.