Local SEO Wiki Entry

Local SEO

The practice of optimising a business for searches with local intent.

Local SEO drives visibility for queries like "near me", neighbourhood-specific terms and locally-intent generic searches. Core elements include Google Business Profile, NAP citations, local landing pages, local schema, geo-targeted content, reviews and locally relevant backlinks. Local SEO is critical for service-area businesses, brick-and-mortar shops and multi-location brands.

Related Entries

Google Business Profile

Google's free local listing platform, formerly known as Google My Business.

NAP Citation

A mention of a business's Name, Address and Phone number across the web.

Local Pack

The block of three local business listings that appear at the top of local searches.

Want to apply this in practice?

The Complete Wix SEO Course covers this topic and 67 others in step-by-step lessons designed for real Wix sites.

Explore the course