Local SEO Wiki Entry

Local Pack

The block of three local business listings that appear at the top of local searches.

The Local Pack (also called Map Pack or 3-Pack) shows three Google Business Profile listings with map pin, name, rating, review count and category. Pack rankings depend on relevance, distance and prominence. Optimising for the Local Pack involves a complete GBP, consistent NAP citations, a strong review profile and locally relevant content on the connected website.

Related Entries

Google Business Profile

Google's free local listing platform, formerly known as Google My Business.

Local SEO

The practice of optimising a business for searches with local intent.

NAP Citation

A mention of a business's Name, Address and Phone number across the web.

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