Technical SEO Wiki Entry
nofollow Attribute
A link attribute telling search engines not to pass authority through a link.
rel="nofollow" was introduced in 2005 to combat blog comment spam and is now treated as a hint by Google. Two related attributes - rel="sponsored" for paid links and rel="ugc" for user-generated content - provide more specific signals. Internal nofollow is rarely useful since Google ignores it for sculpting purposes; external nofollow is appropriate for paid placements and untrusted content.
Want to apply this in practice?
The Complete Wix SEO Course covers this topic and 67 others in step-by-step lessons designed for real Wix sites.
Explore the course
Translate