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Link Building Wiki Entry

UGC Link Attribute

A link attribute (rel="ugc") identifying user-generated content links.

rel="ugc" applies to links within user-generated content like comments, forum posts and reviews. It signals that the linked content has not been editorially vetted. UGC links are commonly applied automatically by content management systems on comment forms. Treating UGC links separately from editorial links provides cleaner signals to search engines.

Related Entries

nofollow Attribute
A link attribute telling search engines not to pass authority through a link.
Sponsored Link Attribute
A link attribute (rel="sponsored") identifying paid or sponsored placements.

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