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Local SEO Wiki Entry

Local Citations

Online mentions of a business's NAP details across directories, sites and platforms.

Citations come in two types: structured (consistent format on directory listings like Yelp, Yell, BBB) and unstructured (mentions in articles, blog posts, news). Both types build local relevance and authority. Quality and consistency matter more than raw quantity. Industry-specific and locally relevant citations carry more weight than generic directory submissions.

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