AI & Search Wiki Entry

LLM Optimisation (LLMO)

Optimising content for inclusion in large language model training and retrieval.

LLMO targets the multiple touchpoints where LLMs encounter brands: training data, retrieval-augmented generation, real-time search APIs and direct citations. Strong LLMO signals include consistent entity descriptions, structured data, comprehensive topical coverage and presence in trusted sources LLMs cite repeatedly. Wikipedia, news sites and reference databases carry disproportionate LLMO influence.

Related Entries

AEO (Answer Engine Optimisation)

Optimising content to be the cited source for AI-generated answers.

Retrieval Augmented Generation (RAG)

A technique combining retrieval from a knowledge base with LLM generation.

Entity SEO

Optimising for distinct people, places, things and concepts recognised by search engines.

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