AI & Search Wiki Entry

Entity SEO

Optimising for distinct people, places, things and concepts recognised by search engines.

Entities are the building blocks of modern semantic search. Each entity has a unique identifier, attributes and relationships in Google's Knowledge Graph. Entity SEO involves consistent entity references across the web, sameAs schema linking to authoritative entity sources (Wikipedia, Wikidata) and content that strengthens entity-attribute associations.

Related Entries

Knowledge Graph

Google's database of entities and their relationships powering knowledge panels and rich results.

Schema Markup

Structured data vocabulary that helps search engines understand page content.

Wikidata

A free, collaborative knowledge base used as a source for the Google Knowledge Graph.

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