Analytics Wiki Entry

Engagement Rate

GA4's metric measuring percentage of sessions with meaningful engagement.

GA4 defines engaged sessions as those lasting 10+ seconds, recording a conversion or generating 2+ pageviews. Engagement rate replaces bounce rate as a more nuanced measure of content effectiveness. Engagement rate combines well with conversion rate and average engagement time to assess overall content performance.

Related Entries

Google Analytics 4 (GA4)

Google's current analytics platform, replacing Universal Analytics.

Bounce Rate

The percentage of single-page sessions where users leave without further interaction.

Dwell Time

How long a user stays on a page before returning to search results.

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