Analytics Wiki Entry

Google Analytics 4 (GA4)

Google's current analytics platform, replacing Universal Analytics.

GA4 uses an event-based model rather than page-view sessions, supports cross-platform tracking, includes machine-learning insights and emphasises privacy with cookieless measurement options. Standard reports cover acquisition, engagement, monetisation and retention. GA4 can be installed on Wix sites through Marketing Integrations with optional event configuration via Google Tag Manager.

Related Entries

Google Tag Manager (GTM)

A tag management system for deploying analytics and marketing scripts without code edits.

Attribution

The methodology for assigning credit to marketing channels in a customer journey.

Wix Analytics

Built-in analytics dashboard with traffic, behaviour and conversion reports.

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