Analytics Wiki Entry
Attribution
The methodology for assigning credit to marketing channels in a customer journey.
Attribution models include last-click (default), first-click, linear, time-decay, position-based and data-driven. Each model gives different views of channel contribution. SEO often appears underweighted in last-click attribution despite playing crucial top- and mid-funnel roles. GA4's data-driven attribution provides more balanced channel valuation.
Want to apply this in practice?
The Complete Wix SEO Course covers this topic and 67 others in step-by-step lessons designed for real Wix sites.
Explore the course
Translate