Analytics Wiki Entry

Google Tag Manager (GTM)

A tag management system for deploying analytics and marketing scripts without code edits.

GTM lets marketers configure analytics, conversion tracking, remarketing pixels and custom event tracking through a visual interface. The single GTM container script replaces multiple individual tags. Wix sites can install GTM through the Custom Code section, enabling advanced tracking configurations without modifying site templates.

Related Entries

Google Analytics 4 (GA4)

Google's current analytics platform, replacing Universal Analytics.

Wix Analytics

Built-in analytics dashboard with traffic, behaviour and conversion reports.

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