Wix Platform Wiki Entry

Wix Analytics

Built-in analytics dashboard with traffic, behaviour and conversion reports.

Wix Analytics provides reports on traffic sources, page popularity, sales, sessions, behaviour flow, devices and conversion goals. Premium plans unlock advanced reports including marketing attribution, cohort analysis and audience segmentation. The platform integrates with Google Analytics 4, Meta Pixel, Pinterest tag and TikTok pixel through the Marketing Integrations panel for full-funnel measurement.

Related Entries

Google Analytics 4 (GA4)

Google's current analytics platform, replacing Universal Analytics.

Attribution

The methodology for assigning credit to marketing channels in a customer journey.

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