AI & Search Wiki Entry

AEO (Answer Engine Optimisation)

Optimising content to be the cited source for AI-generated answers.

AEO extends traditional SEO with techniques specifically targeted at generative AI engines. Practices include structuring content with clear question-answer pairs, using FAQ and HowTo schema, providing definitive factual statements, citing primary sources and demonstrating verifiable expertise. AEO measurement requires tools that track AI engine citations alongside traditional rankings.

Related Entries

Generative Search

Search interfaces that use large language models to generate synthesised answers.

AI Overview

Google's AI-generated answer summary appearing at the top of search results.

LLM Optimisation (LLMO)

Optimising content for inclusion in large language model training and retrieval.

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