AI & Search Wiki Entry

Generative Search

Search interfaces that use large language models to generate synthesised answers.

Generative search includes Google AI Overview, Bing Chat, ChatGPT Search, Perplexity and Claude. These engines move beyond ranked link lists toward conversational, cited answers. Optimising for generative search prioritises authoritative content, clear factual structure, schema markup and entity signals that AI systems can extract reliably.

Related Entries

AI Overview

Google's AI-generated answer summary appearing at the top of search results.

AEO (Answer Engine Optimisation)

Optimising content to be the cited source for AI-generated answers.

LLM Optimisation (LLMO)

Optimising content for inclusion in large language model training and retrieval.

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