Core Concepts Wiki Entry
MUM
Multitask Unified Model - Google's multimodal AI for complex search queries.
MUM, introduced in 2021, processes text, images and 75+ languages simultaneously to handle complex queries that previously required multiple searches. MUM powers features like Google Lens results, multimodal answers and cross-language information retrieval. Gemini has subsequently extended these capabilities into Google's consumer-facing AI products.
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