AI & Search Wiki Entry

Perplexity

An AI-powered search engine providing cited, conversational answers.

Perplexity has grown rapidly as an alternative to traditional search, particularly among technical and research-focused users. It cites multiple sources prominently, providing measurable referral traffic. Earning Perplexity citations requires authoritative content, clear factual structure and presence in indexes Perplexity queries (primarily Google and Bing).

Related Entries

Generative Search

Search interfaces that use large language models to generate synthesised answers.

AEO (Answer Engine Optimisation)

Optimising content to be the cited source for AI-generated answers.

ChatGPT Search

OpenAI's search-powered version of ChatGPT delivering answers with web citations.

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