AI & Search Wiki Entry

ChatGPT Search

OpenAI's search-powered version of ChatGPT delivering answers with web citations.

ChatGPT Search uses Bing's search index plus its own crawler to provide real-time answers with source citations. As an alternative to traditional search, ChatGPT can drive significant referral traffic to cited sources. Optimising for ChatGPT visibility involves Bing SEO, schema markup and content structures that LLMs can confidently cite.

Related Entries

Generative Search

Search interfaces that use large language models to generate synthesised answers.

AEO (Answer Engine Optimisation)

Optimising content to be the cited source for AI-generated answers.

Bing SEO

Optimising for Bing's search engine, which powers ChatGPT Search and other AI tools.

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