E-commerce Wiki Entry
Checkout Optimisation
Reducing friction in the purchase process to maximise conversion completion.
Checkout optimisation involves guest checkout options, minimal form fields, clear progress indicators, multiple payment methods, persistent cart visibility, security trust badges and mobile-optimised flows. Each unnecessary form field can reduce conversion 5-10%. Wix Stores offers a streamlined checkout with native support for Apple Pay, Google Pay and dozens of regional payment methods.
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