Analytics Wiki Entry

Conversion Rate

The percentage of visitors who complete a defined goal action.

Conversion rate is total conversions divided by total sessions. SEO-driven conversion rates depend on intent alignment, page experience, trust signals, offer strength and friction. CRO improvements compound with traffic gains: doubling conversion rate doubles revenue without any new traffic acquisition. Most sites benefit more from CRO than additional traffic.

Related Entries

CRO (Conversion Rate Optimisation)

The systematic improvement of website conversion rates through testing and analysis.

A/B Testing

Comparing two versions of a page or element to determine which performs better.

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