Analytics Wiki Entry

CRO (Conversion Rate Optimisation)

The systematic improvement of website conversion rates through testing and analysis.

CRO combines analytics, qualitative research (heatmaps, session recordings, surveys), hypothesis development and A/B testing to improve conversion outcomes. SEO and CRO are complementary disciplines: SEO drives qualified traffic while CRO converts that traffic into customers. Wix supports CRO through built-in A/B testing and integration with tools like Hotjar.

Related Entries

Conversion Rate

The percentage of visitors who complete a defined goal action.

A/B Testing

Comparing two versions of a page or element to determine which performs better.

Heatmap

A visualisation showing where users click, scroll and hover on a webpage.

Want to apply this in practice?

The Complete Wix SEO Course covers this topic and 67 others in step-by-step lessons designed for real Wix sites.

Explore the course