Analytics Wiki Entry

Heatmap

A visualisation showing where users click, scroll and hover on a webpage.

Heatmaps reveal user attention patterns, helping identify ignored sections, premature exits and unexpected click behaviours. Click maps, scroll maps and movement maps provide complementary views. Heatmaps inform CRO hypotheses and content placement decisions. Tools include Hotjar, Microsoft Clarity (free) and Crazy Egg.

Related Entries

CRO (Conversion Rate Optimisation)

The systematic improvement of website conversion rates through testing and analysis.

Session Recording

Replaying anonymised user sessions to understand actual on-site behaviour.

Want to apply this in practice?

The Complete Wix SEO Course covers this topic and 67 others in step-by-step lessons designed for real Wix sites.

Explore the course