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On-Page SEO Wiki Entry

Pillar Page

A long-form page covering a broad topic that links to detailed subtopic pages.

Pillar pages serve as the central authority for a topic cluster, providing comprehensive coverage while linking out to focused articles on each subtopic. The structure builds topical authority by demonstrating depth and breadth simultaneously. Pillar pages typically rank for high-volume head terms while their cluster pages capture long-tail traffic.

Related Entries

Topic Cluster
A group of related pages anchored by a pillar page demonstrating topical authority.
Topical Authority
The depth and breadth of a site's coverage on a given subject area.
Internal Linking
Links from one page to another on the same domain, distributing authority and context.

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