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On-Page SEO Wiki Entry

Topical Authority

The depth and breadth of a site's coverage on a given subject area.

Topical authority is built through comprehensive content coverage, clear site architecture, expert authorship signals and external recognition. Sites with strong topical authority rank for related queries even without direct optimisation, often without backlinks. Building topical authority requires consistent publishing within a clearly defined niche over months or years.

Related Entries

E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness - Google's content quality framework.
Topic Cluster
A group of related pages anchored by a pillar page demonstrating topical authority.
Pillar Page
A long-form page covering a broad topic that links to detailed subtopic pages.

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