Content & Strategy Wiki Entry

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness - Google's content quality framework.

E-E-A-T (added Experience in 2022) is a quality framework documented in Google's Quality Rater Guidelines. While not a direct ranking factor, E-E-A-T signals influence the algorithms that judge quality. Strong E-E-A-T includes verified author bios, credentials, original first-hand experience, citations of reputable sources, transparent policies and accurate, regularly-updated information.

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Visible attribution of content to a named author with credentials and bio.

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