Content & Strategy Wiki Entry

YMYL

Your Money or Your Life topics where content quality has significant impact on users.

YMYL covers health, finance, safety, news, civic information and other topics that can substantially affect a person's wellbeing. Google holds YMYL content to higher quality standards, requiring stronger E-E-A-T signals. Authors should be credentialed experts, sources should be reputable and content should be reviewed by subject matter experts where applicable.

Related Entries

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness - Google's content quality framework.

Helpful Content System

Google's ranking system targeting content created primarily for people, not search engines.

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